Border blooms: The Sim Flower Festival attracts tens of thousands!

Border blooms: The Sim Flower Festival attracts tens of thousands!

The thriving Hai Son region in Mong Cai City is preparing for this year's Border Sim Flower Festival, which will be held on May 17 and 18, 2025. With the aim of promoting Vietnamese culture and increasing the income of the local population, the festival has become an important highlight in the region's community tourism since its first edition in 2022. The sim flowers that marked the festival are not only a symbol of the scenic beauty of this area, but also a real magnet for tourists.

In the past, the festival has attracted over 11,000 visitors, according to a report by baoquangninh.vn. In 2024, the two-day event took place on May 19 and 20 and marked significant anniversaries, including the 134th birthday of President Ho Chi Minh and the 60th anniversary of Quang Ninh Province. The event is part of the National Tourism Year activities and helps promote tourism in Mong Cai baoquangninh.vn.

Cultural activities and tourism promotion

The Border Sim Flower Festival offers visitors a variety of cultural activities as well as the opportunity to enjoy the specialties of ethnic minorities. Delicacies such as khau nhuc, chicken, duck, goose and traditional cakes enrich the culinary experience. The Hai Son region, located 34 km northwest of Mong Cai city center, has established itself as an attractive destination with its more than 1,500 residents and rich cultural diversity. Ethnic groups, including Kinh, Dao and San Chi, make up the majority of the population and shape the region's cultural identity vietnam.vn.

Activities take place at numerous attractions in Hai Son Municipality, including the Municipal Culture and Sports Center, the Po Hen Martyrs' Memorial and the Rose Myrtle Hill. This wealth of attractions not only promotes spiritual and community tourism, but also provides a platform for the professionalization of tourism services, which have received strong support in recent years.

An integrative approach to tourism

“Purple border color, connecting heritage” – under this motto the festival presents itself as a place where nature, sport and culture come together. Another highlight of the festival is the Mong Cai Half Marathon, which will take place during the festival days. Participants can admire the scenic purple hills of Sim flowers and engage in various cultural activities.

The quality of life of the population in Hai Son has improved significantly thanks to government measures and local initiatives. In order to preserve the cultural values ​​of the ethnic minorities, such festivals are of great importance and integrated into the long-term strategy for the development of tourism in the region. Preparations for the Border Sim Flower Festival 2025 are already in full swing and promise a diverse and enriching experience for all visitors. An unforgettable occasion in a region known for its natural landscapes and hospitable people.