High prices scare Germans away: holidays in Spain become a luxury!
German tourists are reconsidering their trip to Spain in 2025 due to historic price increases for accommodation and activities.

High prices scare Germans away: holidays in Spain become a luxury!
More and more German holidaymakers are rethinking their travel plans to Spain as prices reach exorbitant levels during the 2025 summer season. Loud Mercury Many travelers from Germany are reluctant to book as the costs for accommodation, restaurants and activities have risen to historic highs.
The price increases particularly affect the months of July and August 2025. During this time, completely normal holiday packages, for example on Mallorca or Menorca, now cost more than trips to Bali. A week in a three-star hotel in Menorca costs 947 euros per person. This development has caused many holidaymakers to postpone their plans or look for cheaper alternatives.
Rising prices and decline in bookings
Additionally reported Watson that local Spanish families are also turning away from the traditionally popular summer holidays on the coast. Airfares and hotel costs have increased by up to 63 percent and 26 percent respectively between 2023 and 2025, while beach apartment prices have increased by 20.3 percent since mid-2023. This means that not only Germans but also many Spaniards are increasingly foregoing their summer holidays.
The industry is concerned about the decline in bookings and an increasing number of cancellations. An analysis by Mabrian shows the trend that the number of local holidaymakers in Spain's 25 most popular coastal resorts fell by 800,000 last year. However, at the same time, 1.94 million more foreign guests arrived, indicating that pressure on the hotel industry continues to influence price developments.
Strategies for transforming tourism
In order to meet the challenges, Spain's Tourism Minister Jordi Hereu is planning to rethink tourism policy. The strategy relies on decentralization and the promotion of lesser-known regions in order to reduce tourism pressure on hotspots such as Barcelona and Mallorca. The government wants to give more prominence to popular inland destinations to ease the tourist burden on the coasts.
Frustration with mass tourism, rising rents and the associated displacement of locals in popular regions have led to growing “turismophobia”. In hotspots such as the Balearic Islands and Canary Islands, the housing shortage is a pressing problem, as up to 50 percent of the living space is occupied by tourists.
Despite the challenges, Spain expects up to 100 million international tourists in 2025. These people could continue to position the country as the most popular travel destination. Finally, the tourism sector contributes 13.1 percent to Spain's gross domestic product. However, the rising prices are not just limited to travel costs - they also affect everyday products such as coffee, which is driving many Germans to travel abroad for their coffee.