Effort for tourism: Quang Binh and Quang Tri combined!

Effort for tourism: Quang Binh and Quang Tri combined!

The region between Quang Binh and Quang Tri is becoming increasingly important as a tourist goal. The "Wonderful Heritage Area" initiative, which was launched in 2022, is to combine five central locations: Quang Binh, Quang Tri, Thua Thien-Hue, because Nang and Quang Nam. The aim of this initiative is to promote nature and cultural-based travel and to position the region as an attractive interregional travel destination, reports vietnam.vn .

The local tourism industry has already launched programs for promoting and applying attractive products. However, it turns out that the effectiveness of these programs is restricted. The reasons for this are above all a lack of uniformity in the communication strategies and inadequate coherence in tourism funding between the municipalities.

challenges of tourism funding

The fragmentation of the advertising strategy represents an obstacle to the two provinces Quang Binh and Quang Tri. The director of Jungle Boss Company Limited, Mr. Le Luu Dung, emphasizes that synchronized coordination in politics and communication is necessary to be successful. Regional connections can only be effective if clear products are offered and the roles between the actors, both in the state and private sector.

The already defined tourism brand Quang Binh has potential, but it is recommended to maintain the name "Quang Binh" in communication campaigns for a period of three to five years after the name change in order to strengthen the identity of the new province. Old values ​​should be observed and a fresh image should be created. Methodological communication and long -term strategies are required to successfully communicate the new identity.

cultural heritage as a growth engine

Another aspect that could gain in importance in the future is the cultural heritage of the region. Further information shows that this is seen as a condition for the growth of tourism. The provinces of Quang Binh, known for their impressive nature pictures and their cave system, and Quang Tri, with a deep historical heritage, could benefit greatly by repositioning their brands. This repositioning should tell a consistent and emotional story in order to arouse the interest of the travelers, explains vietnamplus.vn .

The famous family and press trip programs can contribute to promoting the socialization of advertising activities and thus comprehensively restructured the tourist value chain. The merger of the provinces offers an excellent opportunity to reposition the entire regional tourism.

The formation of two provincial advisory councils for political advice and product development could be set for future national and international advertising campaigns. The merger of the provinces is therefore seen as an opportunity to revitalize tourism and effectively design the region as a tourist goal.