A tour de force for tourism: Quang Binh and Quang Tri united!

A tour de force for tourism: Quang Binh and Quang Tri united!

The region between Quang Binh and Quang Tri is becoming increasingly important as a tourist destination. The Wonderful Heritage Area initiative, launched in 2022, aims to connect five key locations: Quang Binh, Quang Tri, Thua Thien-Hue, Da Nang and Quang Nam. The aim of this initiative is to promote nature and culture-based travel and position the region as an attractive interregional travel destination, reports vietnam.vn.

The local tourism industry has already launched programs to promote and promote attractive products. However, it appears that the effectiveness of these programs is limited. The main reasons for this are a lack of uniformity in communication strategies and an insufficient coherence in tourism promotion between municipalities.

Challenges of tourism promotion

The fragmentation of advertising strategy poses an obstacle for the two provinces of Quang Binh and Quang Tri. Director of Jungle Boss Company Limited, Mr. Le Luu Dung, highlights that synchronized coordination in policy and communication is necessary to be successful. Regional connections can only be effective if clear products are offered and the roles between actors, both in the public and private sectors, are defined.

The already defined Quang Binh tourism brand has potential, but it is recommended to retain the name “Quang Binh” in communication campaigns for a period of three to five years after the name change in order to strengthen the identity of the new province. Old values ​​should be respected and a fresh image created at the same time. Methodical communication and long-term strategies are required to successfully communicate the new identity.

Cultural heritage as a growth engine

Another aspect that could become more important in the future is the region's cultural heritage. Further information shows that this is seen as a condition for tourism growth. The provinces of Quang Binh, known for its stunning natural images and cave system, and Quang Tri, with a deep historical heritage, could benefit greatly from repositioning their brands. This repositioning should tell a consistent and emotional story to capture travelers' interest, explained vietnamplus.vn.

The famous Famtrip and Presstrip programs can help promote the socialization of promotional activities, thereby comprehensively restructuring the tourism value chain. The merger of the provinces offers an excellent opportunity to reposition the entire regional tourism.

The formation of two provincial advisory councils for policy advice and product development could set the necessary course for future national and international advertising campaigns. The merger of the provinces is therefore seen as an opportunity to revitalize tourism and effectively shape the region as a tourist destination.