Lana: The insider tip for connoisseurs? German tourists overrun the city!

Lana: The insider tip for connoisseurs? German tourists overrun the city!

A culinary secret was recently revealed in the surprisingly charming market town of Lana, which has around 12,000 inhabitants. The well-known TikToker Maria, who performs under the name “genussverliebt”, introduced Lana on May 7, 2025 as an insider tip for connoisseurs. On her TikTok channel, which now has 45,000 followers and 1.1 million likes, she highlights the region's diverse culinary offerings. These include high-quality restaurants, a patisserie and a coffee roastery, all of which embody the Alpine flair of South Tyrol.

A special highlight in Lana's gastronomic offerings is the gourmet hike, which offers wine tastings and insights into traditional winemaking. Maria also mentions a Buschenschank that specializes in non-alcoholic beer, which is a special offering in the region. In addition to the culinary experiences, Lana also offers outdoor activities such as garden walks decorated with artistic sculptures.

Popularity and challenges

Despite Maria's tempting presentation, it is clear in the comments of her video that Lana is no longer an insider tip. Many users complain that the community is literally overrun by German tourists in the summer. However, this growing popularity could also threaten the original idyll and authentic experience that Lana offers.

Critics have also noted an inaccuracy in Maria's description. She refers to Lana as a “region” in South Tyrol, while South Tyrol itself is the region. Such misunderstandings may have led to the increased attention Lana is now attracting.

Regional characteristics and viticulture

South Tyrol, the northernmost region of Italy, is known for its breathtaking alpine landscapes and Mediterranean flair. The region covers approximately 7,400 square kilometers and enjoys over 300 days of sunshine per year. South Tyrol is also one of the oldest wine regions in Europe, producing around 350,000 hectoliters of wine annually. These characteristics make the region an ideal destination for wine lovers and nature lovers alike.

The combination of exquisite cuisine, breathtaking nature and a rich wine culture gives Lana and the entire South Tyrol region a unique offering that is attracting more and more travelers. Further information about the community and its offerings is available here Finding Our Adventure to find.