Luxury market under pressure: Moncler share sale shows alarming trends!

Luxury market under pressure: Moncler share sale shows alarming trends!

China - On June 3, 2025, the decision of the fund manager Giles Parkinson's caused a stir, which has sold all of his shares to Moncler. This surprising measure is in contrast to the general market trend, since the Moncler share rose by 20 percent in January 2025. Parkinson, who acts as the chief share strategist of the asset manager Trinity Bridge, justifies his retreat with the recent developments in international tourism editions, which are interpreted as an early indicator for a possible cooling in the luxury industry.

The tourism editions are analyzed against a background that affects the entire luxury goods industry. According to Statista, sales in the market for luxury goods in 2025 are estimated at around 451.18 billion euros. By 2029, a market volume of 526.18 billion euros will be forecast, which means annual sales growth of 3.94 percent (CAGR 2025-2029). These figures clarify that despite the negative signs in some areas, growth in the luxury segment is expected.

market structure and trends

The largest market segment within the luxury goods is luxury watches and jewelry, which will reach a market volume of around 151.66 billion euros in 2025. This category reflects the exclusivity that plays a central role in luxury goods, as stipulated in the definition. Luxury goods are characterized by high prices, limited availability and exclusive sales outlets. They include personal objects that reflect the style and status of the owner.

The market for luxury goods is divided into five main areas:

• luxury leather goods (handbags, suitcases, wallets)
• luxury watches & jewelry (hard luxury goods)
• luxury fashion (designer clothing, luxury shoes)
• luxury glasses (glasses, sunglasses)
• Prestige cosmetics & fragrances (skin care, fragrances, decorative cosmetics)

Important actors in this market are larger companies such as LVMH, Kering, Richemont, Estée Lauder and Chanel. These brands not only dominate the luxury sector, but are also crucial for sales based on financial reports and strongly influenced the market.

forecasts and online sales

For 2025, a per capita turnover in the luxury goods market of around 57.75 euros is also expected. Interestingly, 13.4 percent of total sales in the luxury goods market are expected to be achieved online. A remarkable trend that reflects digitization in consumer behavior and which should continue to gain in importance.

China plays a central role in the luxury market and will generate the highest sales in 2025 with a forecast market volume of 100 billion euros. This illustrates the increasing importance of the Asian market for the luxury industry, which could also have relevant effects for future development.