Suche
Mein Konto
Luxury market under pressure: Moncler share sale shows alarming trends!
Fund manager Giles Parkinson is selling Moncler shares, based on international tourism spending as a leading indicator for the luxury industry.
Luxury market under pressure: Moncler share sale shows alarming trends!
On June 3, 2025, the decision of fund manager Giles Parkinson, who sold all his shares in Moncler, caused a stir. This surprising move goes against the general market trend, as Moncler shares were up 20 percent in January 2025. Parkinson, who serves as chief equity strategist at asset manager Trinity Bridge, justified his withdrawal with recent developments in international tourism spending, which are being interpreted as an early indicator of a possible slowdown in the luxury industry.
The analysis of tourism spending takes place against a background that affects the entire luxury goods industry. According to Statista, sales in the luxury goods market are estimated to be around 451.18 billion euros in 2025. A market volume of 526.18 billion euros is forecast by 2029, which means annual sales growth of 3.94 percent (CAGR 2025-2029). These figures make it clear that despite the negative signs in some areas, overall growth can be expected in the luxury segment.
Market structure and trends
The largest market segment within luxury goods is luxury watches and jewelry, which will reach a market volume of around 151.66 billion euros in 2025. This category reflects the exclusivity that plays a central role in luxury goods, as prescribed in the definition. Luxury goods are characterized by high prices, limited availability and exclusive sales outlets. They include personal items that reflect the style and status of the owner.
The luxury goods market is divided into five main areas:
- Luxuslederwaren (Handtaschen, Koffer, Geldbörsen)
- Luxusuhren & -schmuck (harte Luxusgüter)
- Luxusmode (Designerkleidung, Luxusschuhe)
- Luxusbrillen (Brillenfassungen, Sonnenbrillen)
- Prestige-Kosmetik & -Düfte (Hautpflege, Düfte, dekorative Kosmetik)
Major players in this market include larger companies such as LVMH, Kering, Richemont, Estée Lauder and Chanel. These brands not only dominate the luxury sector but are also crucial to sales, which are based on financial reports and heavily influence the market.
Forecasts and online sales
Per capita sales in the luxury goods market of around 57.75 euros are also expected for 2025. Interestingly, 13.4 percent of total sales in the luxury goods market are expected to be generated online. A remarkable trend that reflects digitalization in consumer behavior and is likely to continue to gain in importance.
China plays a central role in the luxury market and will generate the highest sales in 2025 with a forecast market volume of 100 billion euros. This illustrates the increasing importance of the Asian market for the luxury industry, which could also have relevant implications for future development.
In summary, Giles Parkinson's decision is a signal to investors to closely monitor developments in the luxury market. Tourism spending could actually be a game-changer for the entire industry, with future revenues set to have a critical impact on both online and offline sales. Further information is available on this wallstreet online as well as Statista.