Magdeburg starts the new tourism era with 198 projects!

Magdeburg starts the new tourism era with 198 projects!

The city of Magdeburg has adopted a new comprehensive tourism concept that aims to increase the attraction of the city and significantly increase the number of guests. With a total of 198 individual projects, the city wants to create new leisure activities, cultural experiences and an improved tourist infrastructure. Mayor Simone Borris describes the vision as a "capital of fascinating contrasts and innovative worlds of leisure and experience". The initiative is intended to set positive impulses for the local hotel industry, gastronomy and retail, and Magdeburg position a modern, versatile city on the river in the national and international tourism market.

The deputy for economy, tourism and regional cooperation, Sandra Yvonne Stieger, emphasizes the important role of tourism as an economic factor and as a bridge between people. In order to underpin the long -term strategy for positioning and development of Magdeburg as an attractive holiday destination, the concept was intensively worked on for a year. Magdeburg Marketing Kongress und Tourismus GmbH (MMKT) and the Agency Project M led this process.

focus on experience profiles

A central element of the tourism concept is the definition of four adventure profiles: the green leisure metropolis on the river, the urban lifestyle with city history, surprising urban art and inspiring conference locations. In order to effectively implement the measures, 20 key projects were selected for the first step. MMKT boss Hardy Puls emphasizes the need to reorganize and develop tourism in Magdeburg. The citizens, administration, politics and decision -makers were actively involved in the creation of the concept.

The concept was developed in response to the current challenges in tourism. In 2024, Magdeburg recorded a total of 449,202 guest arrivals, which was an increase, even if the number of overnight stays with 784.067 recorded a slight decrease of 0.3 percent compared to the previous year. In addition, the average length of stay fell to 1.7 days, while business travelers made up about two thirds of the overnight stays.

challenges and opportunities

Special attention pays the decline in guest arrivals from abroad by 0.5 percent and the overnight stays by 2.2 percent. These developments are documented in the data of the monthly survey in tourism, which relates to accommodation companies from ten sleeping facilities and campsites from ten parking spaces. The main reasons for the increase in the number of guests were identified: sights, cultural offers as well as the sporting successes of the 1. FC Magdeburg (FCM) and SC Magdeburg (SCM) make a significant contribution to keeping the city attractive.

With the implementation of the new tourism concept, the city plans to move forward quickly and structured in order to develop Magdeburg into a tourist lighthouse in Germany. Nevertheless, it remains to be seen how the initiatives will affect the long -term development of the number of guests and the tourist added value.