Mallorca launches campaign: This is how we protect our island together!

Mallorca launches campaign: This is how we protect our island together!

Stagwell (NASDAQ: STGW), in collaboration with the Mallorca Preservation Foundation, has launched an awareness campaign dedicated to responsible tourism and protecting the ecosystem of the popular island of Mallorca. This initiative, developed by Stagwell Italy, aims to encourage both tourists and locals to adopt sustainable habits and have a positive impact on their environment. The campaign ran until the end of September and was presented in various outdoor advertising spaces (Out-Of-Home, OOH).

The campaign conveyed three key messages that are easy to implement:

• Lokale Produkte essen.
• Aus wiederverwendbaren Wasserflaschen trinken.
• Mit dem Fahrrad fahren.

Campaign goals and local partnerships

The executive director of the Mallorca Preservation Foundation, Ana Riera, highlighted that even small changes in behavior can have a positive impact on the environment. To make it easier to implement the tips, practical tools have been provided, including a map of points of sale for local products and water fountains where bottles can be refilled. These tools are available to both tourists and locals and support the campaign message “Eat, Drink, Repeat”.

The initiative was supported by collaboration with three local partners:

• Apaema Agricultura Ecològica
• Fundación Cleanwave
• Malla Publicidad

The role of Stagwell

Stagwell himself sees the campaign as a call to action. Nicola Rovetta, Chief Creative Officer of Stagwell Italy, explained that the initiative aims to help establish sustainable behaviors in the region. With a presence in over 45 countries, Stagwell strives to sustainably transform marketing and create awareness of environmental issues.

This campaign aims not only to raise awareness of environmental protection, but also to emphasize the importance of preserving Mallorca's natural beauties during the holidays of hundreds of tourists. The initiative represents a step in the right direction to improve the relationship between people and nature, which is crucial for both the island and its visitors.

Further information about this important initiative can be found on the website of Mallorca Services and PR Newswire.