Malsch becomes part of Kraichgau-Stromberg Tourismus: a new way for the region

Malsch becomes part of Kraichgau-Stromberg Tourismus: a new way for the region

Malsch, Deutschland - The wine and pilgrimage site of Malsch will become a member of the Kraichgau-Stromberg Tourismus e.V. (KST) from January 1, 2026. This decision was made unanimously on April 29, 2025 in the Malsch municipal council. With the accession, Malsch becomes part of a tourist community of 38 municipalities, which is characterized by their geostrategic location between Angelbachtal, Bad Schönborn and Östringen. Klaus Detlev Huge, the 1st chairman of the KST, emphasizes the enormous importance of cooperation in tourism for the region.

A formal application for accession will be presented in November 2025 to coordinate the KST's general assembly. The support of the KST includes various aspects, including marketing, digitization and adapting to the expectations of the guests. Malsch is integrated into regional and nationwide tourism marketing campaigns, which should significantly strengthen the visibility of the municipality.

Integration of Malsch into tourist offers

As part of the accession, Malsch is presented in particular at trade fairs and in print products such as cycling and hiking maps. Strengthening the visibility of existing bike tours such as the Baden wine cycle path, the Riesling tour and the World Heritage tour will also be a focus. Digital platforms such as Komoot should be used for further visibility. Malsch offers a variety of wineries, including the Becker, Kempf, Oktavian Wagner and Bös company, which are integrated into these tourist offers.

Mayor Tobias Greulich emphasizes the strengths of Malsch and indicates the need to improve the tourist infrastructure and the digital presence. The KST sees itself as a habitat designer who not only increases the quality of stay, but also ensures jobs. So Malsch positions itself in the “Land of 1000 Hill”.

tourism in Kraichgau

The Kraichgau region is shaped by its wine and fruit growing culture. The fertile loess floor turns them into a grain chamber of southern Germany. In addition, the ENZ and Neckar rivers meander past numerous cultural -historical sights, which gives the region additional tourist value. The vegetation in this area is diverse, with steep wine slopes and gently curved hills forming.

The Stromberg-Heuchelberg nature park is known for its wine production, the forest and diverse recreational options. The region offers wide views and closeness to nature, which makes it an attractive goal for nature lovers. In addition, the homeland of rare animal and plant species, including the wildcat, is another plus. The Zabergäu wine region, surrounded by the Stromberg and Heuchelberg heights, is considered the largest red wine landscape in Germany and contributes to the tourist attractiveness of the Kraichgaus.

With the joining to Kraichgau-Stromberg Tourismus e.V., the Malsch wine and pilgrimage location will take a crucial step towards a stronger tourist development. This not only promotes the local economy, but also strengthens the connection between the communities in the region.

Further information on this is on Kraichgau. href = "https://www.kraichgau-stromberg.de/"> kraichgau-stromberg.de available.