Malsch becomes part of Kraichgau-Stromberg Tourism: A new path for the region

Malsch becomes part of Kraichgau-Stromberg Tourism: A new path for the region

The wine and pilgrimage site Malsch will be a member of Kraichgau-Stromberg Tourismus e.V. (KST) from January 1, 2026. This decision was made unanimously on April 29, 2025 in the Malsch municipal council. By joining, Malsch will become part of a tourist community of 38 municipalities, which is characterized by its geostrategic location between Angelbachtal, Bad Schönborn and Östringen. Klaus Detlev Huge, the first chairman of the KST, emphasizes the enormous importance of cooperation in tourism for the region.

A formal application for membership will be submitted for a vote at the KST general meeting in November 2025. KST's support covers various aspects, including marketing, digitalization and adaptation to guests' expectations. Malsch will be involved in regional and national tourism marketing campaigns, which should significantly increase the municipality's visibility.

Integration of Malsch into tourist offers

As part of the accession, Malsch will be presented particularly at trade fairs and in print products such as cycling and hiking maps. Strengthening the visibility of existing cycle tours such as the Baden Wine Cycle Path, the Riesling Tour and the World Heritage Tour will also be a focus. Digital platforms such as Komoot should be used for further visibility. Malsch offers a variety of wineries, including Becker, Kempf, Oktavian Wagner and Bös, which are integrated into these tourist offers.

Mayor Tobias Greulich highlights Malsch's strengths and points out the need to improve the tourism infrastructure and digital presence. The KST sees itself as a living space designer who not only increases the quality of living but also secures jobs. Malsch is thus positioning itself for the future in the “Land of 1000 Hills”.

Tourism in Kraichgau

The Kraichgau region is characterized by its wine and fruit growing culture. The fertile loess soil makes it the granary of southern Germany. In addition, the Enz and Neckar rivers meander past numerous cultural and historical sights, which gives the region additional tourist value. The vegetation in this area is diverse, with steep vineyard slopes and gently rolling hills being dominant.

The Stromberg-Heuchelberg Nature Park is known for its wine production, forest and diverse recreational opportunities. The region offers wide views and proximity to nature, making it an attractive destination for nature lovers. In addition, being home to rare animal and plant species, including the wild cat, is another plus point. The Zabergäu wine region, surrounded by the Stromberg and Heuchelberg mountain ranges, is considered the largest red wine region in Germany and contributes to the tourist attractiveness of the Kraichgau.

By joining Kraichgau-Stromberg Tourismus e.V., the wine and pilgrimage site Malsch will take a decisive step towards greater tourism development. This not only promotes the local economy, but also strengthens the solidarity of the communities in the region.

Further information on this is available on kraichgau.news and kraichgau-stromberg.de available.