New room concept in the boutique hotel Ochsen: tradition meets modernity!

New room concept in the boutique hotel Ochsen: tradition meets modernity!

In the picturesque Lenzkirch-Saig, the boutique hotel Ochsen has presented a new room concept that combines tradition with modern design. In a competition run by Schwarzwald Tourismus GmbH entitled “Designed to stay”, the hotel was awarded the contract to redesign a guest room. The first prize, which was recently awarded, includes a free renovation of a room including a bathroom. This innovative project is intended to illustrate the special connection between regional identity and contemporary hotel industry. The newly designed room has been available to book since Easter 2025, and initial feedback from guests has been consistently positive.

Hotel owners Simon Bruker and Elena Schnaas-Bruker were delighted with winning the competition. Together with renowned partners such as the furniture company Rolf Benz, sanitary manufacturer Duravit and the furniture store Fritz Schlecht | SHL hotel facilities were able to develop an appealing concept. The planning, conception and furnishings of the new room reflect the authenticity of the over 300 year old house and convey a harmonious Black Forest feeling.

A modern room with tradition

The newly renovated room, which was created as part of the “Designed to stay” competition, combines high-quality materials and harmonious colors to create a feel-good atmosphere. The design was carefully considered to preserve the character of the historic building. Positive feedback from regular guests and new visitors shows that the concept is working. With this new offer, the hotel owners not only want to delight their existing guests, but also appeal to a new target group that will become returning guests.

The project in the boutique hotel Ochsen not only serves as an individual measure, but also as a template for further renovations in the hotel. It is intended to demonstrate how the hotel industry in the region can be redeveloped with high-quality concepts. The aim is to combine the traditional flair of the Black Forest with modern demands and thus increase the attractiveness for visitors.

Further details and information about the new room can be found directly on the Schwarzwald Tourismus GmbH website. Those interested can find out more about the various offers and options at the boutique hotel Ochsen.
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