Bettina Bunge leaves Tanz: New challenges in Luxembourg!

Bettina Bunge leaves Tanz: New challenges in Luxembourg!

Luxemburg, Luxemburg - The tourism industry in Schleswig-Holstein is facing significant change. Bettina Bunge, the long-time managing director of the Schleswig-Holstein Tourism Agency (Tash), will move to Luxembourg at the end of October 2023. From November 1, 2023, she will take over the sole management of the National Luxembourg Convention Bureau, where she will be responsible for global marketing for the conference and congress country. The change was recently announced by Minister Eric Thill during the Imex in Frankfurt am Main, which made the industry listen.

dr. Bettina Bunge, 57 years old, has managed the fortunes of tourism marketing in Schleswig-Holstein in the past eight years. Under its supervision, the state has a record result, with more than 9.4 million guest arrivals and over 38 million overnight stays in 2024. Schleswig-Holstein thus took fifth place among the federal states in relation to guest arrivals, behind Bavaria, Baden-Württemberg, North Rhine-Westphalia and Lower Saxony. Bunge said that it was an exciting task to direct tourism marketing and management for Schleswig -Holstein, and it will miss the state both professionally and privately, as she emphasized.

success and farewell

Secretary of Economics Julia Carstens regretted Bunge’s decision and paid tribute to her success at the TAH. Among other things, Bunge has largely professionalized state marketing at home and abroad and reorganized various cooperations. An important task will now be given to your successor, because the position will be advertised promptly to find a new management team for the tourism agency.

In Luxembourg, Bunge becomes the marketing strategy with the slogan “Meet. Connect. Accelerate.” continue to advance. It succeeds François Lafont, who held this position from June 2019 to March 2024. Your change marks both a personal and a professional fresh start for bunge in an important European center for trade fairs and congresses.

The industry is saying goodbye to an estimated leader who had a significant impact on the development of tourism in Schleswig-Holstein. The transition is now eagerly awaited, while Bunge is preparing for her new role and the challenges at the Luxembourg Convention Bureau. This not only benefits bunge, but also the entire Schleswig-Holstein Region, from their previous achievements and the newly created market position.