Tourism offensive: This is how our city benefits from new guests!

Tourism offensive: This is how our city benefits from new guests!

Rheinland-Pfalz, Deutschland - Rhineland-Palatinate has started a new information campaign entitled "Tourism is a plus for everyone" that aims to strengthen awareness of the positive effects of tourism. This initiative was launched to emphasize the importance of tourism for the economic strengthening of the region and its cities. The campaign shows how tourism contributes to the revitalization of the city centers and supports local shops, Restaurants and cafés. In addition, the visibility of cultural offers such as events, exhibitions and concerts is increased.News Koblenzreports that tourism also contributes to the care and preservation of historical buildings and monuments and that the tourist infrastructure is improved by green places and clean pedestrian zones.

Another important aspect is the increase in quality of stay for all citizens, which is favored by the increasing demand for regional products and manual products as well as the creation of new jobs and entrepreneurial opportunities. This means that tourism not only promotes the economy, but also social interaction and creates places of encounter. The campaign aims to strengthen the cohesion and to promote the awareness of the citizens for their own living environment. This initiative is part of the extensive Tourismus strategy Rhineland-Palatinate 2025, which was developed in a dialogue process and is supported by several organizations in partnership.

Tourismus strategy Rhineland-Palatinate 2025

The Rhineland-Palatinate 2025 tourism strategy, which was published in October 2018, serves as a common basis for the development of tourism in the region. The aim of the strategy is to increase value creation in tourism and to establish sustainability as a cross -sectional task. Eight strategy projects were formulated to implement these goals. The basic pillars of the strategy include supporting the hospitality industry and the development of a Rhineland-Palatinate brand.Ministry of Economics, Transport, Agriculture and Viticulture Rhineland-Palatinateemphasizes that the focus is also on planned cooperation with other industries such as wine and culture as well as trade, craft and services.

An important aspect is the importance of the citizens of Rhineland-Palatinate as guests and ambassadors for tourism. The necessary measures for future market success include the optimization of the tourist structures, a clear division of tasks and the bundling of resources. In addition, digital transformation plays a crucial role in implementing the strategy. The funding focuses on impulse investments and key infrastructures, and the partners' partners actively implement the strategy to promote the participation of all actors.