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Schleswig-Holstein's tourism is booming: record sales of 10.8 billion euros!
Tourism in Schleswig-Holstein will reach a record high of 10.8 billion euros in 2024, despite challenges in the industry.
Schleswig-Holstein's tourism is booming: record sales of 10.8 billion euros!
Tourism in Schleswig-Holstein achieved record sales in 2024. With gross sales of almost 10.8 billion euros, the industry was strengthened with an increase of around 400 million euros compared to the previous year. This shows that the sector has recovered from the challenges of recent years. Overnight tourism in particular is a decisive factor for economic success and generated sales of an impressive 6.4 billion euros. Day tourism also contributes significantly to the overall result at around 4.4 billion euros. Borken newspaper reports that these numbers are a clear sign of the region's popularity.
Despite this positive development, the industry also faces challenges. Attracting and retaining skilled workers remains a central task. Economics Minister Claus Ruhe Madsen emphasized the urgency of recruiting qualified employees in order to secure the region's long-term competitiveness. There are also ongoing discussions about the general binding nature of collective agreements within the industry, which could help improve working conditions in the sector.
Economic development and future prospects
The recovery of Schleswig-Holstein tourism is no coincidence. The region has always impressed with its diverse offerings and attracts both locals and foreign guests. The record sales figure is not only a result of the persistent work in the industry, but also reflects the greatly increased interest in nature experiences and cultural events.
Various initiatives to further promote tourism in Schleswig-Holstein have already been announced for 2024. This includes strengthening marketing campaigns to make the region better known beyond national borders and supporting projects to improve tourism infrastructure. SH Business underlined this in a current presentation, which also published further details on the half-year balance sheet and the sales development of the individual segments.
The optimistic forecasts for the future of travel in Schleswig-Holstein strengthen the belief that tourism will continue to play a crucial role in the region's economic development. The industry is adaptable and ready to meet the new demands of the market.