Swiss tourism: Summer heat with 2% more overnight stays awaited!

Swiss tourism: Summer heat with 2% more overnight stays awaited!

Schweiz - The Swiss tourism industry expects a pleasant increase in overnight stays for the summer of 2025. According to htr.ch , BAK Economics predicts a plus of 2 percent in the logging nights, which is intended to lead to a total of 24.9 million overnight stays. This positive development is promoted, among other things, by major events such as the Eurovision Song Contest and the European Women's Football. These events contribute significantly to increased demand.

Despite the challenges of US customs policy, the impact is expected to be limited for the time being. For the summer of 2025, slower growth of the US market is expected from 15 percent in the previous year to 6 percent. This shows that while the Northern Europeans are still interested in Switzerland, the trend towards stagnating number of visitors from television markets, especially China, is questionable.

growth dynamics and domestic demand

Switzerland has experienced a mixed development compared to other European countries. While Germany remains weak as a market of origin, countries like France have moderate growth. A slight overnight increase of 0.8 percent is forecast for all of Europe. It is particularly noteworthy that the United States will replace Germany as the most important international market of origin, which indicates a change in travel habits.

Domestic demand shows a slow but steady picture. BAK Economics reports that 1.4 percent of Swiss guests is expected to increase in the logging nights, with interest in traveling abroad. Switzerland slips from 1st place to 4th place in the ranking of the most attractive travel destinations for locals. As a result, there are approaches to neighboring countries such as Italy, France and Croatia.

long -term perspectives and risks

In the long term, a stable development in Swiss tourism is to be expected. Positive effects through major events and the unfavorable weather conditions in the previous year can make a significant contribution. Nevertheless, BAK Economics sees the greatest risk in US customs policy, the effects of which are difficult to predict. For the winter season 2025/26 and the years 2026 and 2027, the tariffs could have a negative impact on the arrival of US guests and cause additional uncertainties.

Overall, the forecast shows that, despite numerous challenges, Swiss tourism remains on a solid growth path, supported by international guests and special events that the country put in the spotlight.