Sports travel is booming: Germans are planning holidays around live events!

Sports travel is booming: Germans are planning holidays around live events!

A recent survey by Hyatt shows that sports travel in Germany is experiencing a significant increase. According to the study, 34 percent of Germans find traveling to live sporting events a great pleasure. This is an expression of a growing enthusiasm for sport in general and the combination of travel with sporting highlights.

What is particularly interesting is that 14 percent of those surveyed would be willing to travel thousands of kilometers to take part in a sporting event. The “sports tripping” trend allows travelers to combine live events with their dream destinations and thus create a unique vacation experience. Over the next 12 months, respondents expect an average of five sporting events that they would like to attend.

The role of sporting events on vacation

A notable aspect of the survey is that 42 percent of German travelers directly link a visit to a sporting event with a planned vacation. This means that 28 percent plan their trips specifically around these sporting events. This integration of sport and leisure shows how important it has become for people to create shared experiences.

When choosing accommodation, respondents attach great importance to proximity to the event location. 54 percent pay attention to this aspect, while 40 percent prioritize a central location and good value for money. Another 27 percent of survey participants want a high-quality food and drink offering, and 20 percent value a spa or wellness offering. These factors are crucial when planning a sports trip.

Popular sports and motivations

The favorite sports that attract travelers are football (51 percent), followed by cycling (18 percent), swimming (17 percent) and running (17 percent). The motivation for participating in these events varies. While 29 percent want to get fitter, 21 percent are looking for an adrenaline rush or personal fulfillment. In addition, a fifth of respondents value spending time with family and friends, which underlines the social component of these trips. It is also revealing that 48 percent of travelers often travel with friends.

The survey, conducted by Perspectus Global in March 2025 among 2,041 participants aged 18 to 65, highlights the fusion of sport and travel. More and more people are taking advantage of the opportunity to experience sport as part of their vacation and thereby create unforgettable memories.

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