Thurgau Tourism: New strategy and change of management on Lake Constance!

Thurgau Tourism: New strategy and change of management on Lake Constance!

Arbon, Schweiz - The 106th annual meeting of Thurgau Tourism took place on Monday evening in the Arbon press plant, in which around 100 members took part. At the event, the annual report and the annual accounts for 2024 were adopted. The idea of ​​the new destination strategy for the period 2025 to 2028 was a central point. This reports Seeblick Romanshorn .

President Werner Fritschi announced his resignation from August 2025. Rolf Müller, who has been the manager since 2013, was proposed as the successor and elected by a large majority. Müller emphasized that he would like to find a better balance between commitment and private life. In addition, Adrian Braunwalder, who is currently part of the management, was proposed as the new managing director. The formal choice by the new cantonal board is still pending; The transfer of staff is planned for September 1, 2025.

marketing activities and future projects

As part of the meeting, various marketing activities and product developments were also presented. This includes the Rugel Reise, the Heart Slope Wil as an e-bike adventure route and the Hörnli-Bergland project, which serves as a goal for valuable landscapes. Katja Walser also presented communicative priorities, including the relaunch of the website and the use of artificial intelligence for tailor -made recommendations to guests.

Development of Thurgau Tourismus

Thurgau Tourism has developed into a destination management organization (DMO) for the Vacation Region Thurgau-Bodensee in recent years. Rolf Müller, who has headed the company for 10 years, reported on the “DMO 2023” project, which has been implemented since 2019. This project includes the management of tourism information offices in Arbon, Kreuzlingen and Frauenfeld as well as the development of offer in the regions. The aim is to recognize and serve the needs of members and guests faster and to use what Thurgauer Zeitung emphasized.

During the summer season, Thurgau Tourismus can now be reached seven days a week. However, the financing is challenging because there is no legal basis for tourism and the contributions are mostly voluntary. The canton provides CHF 1.2 million annually for the plan period 2021 to 2024, provided that the Grand Council approves this. In addition, the municipalities make voluntary contributions that are based on size and tourist importance with a target value of CHF 390,000.

Currently 76 out of 80 Thurgau communities are members of Thurgau Tourismus. The accommodation companies also pay voluntary contributions per logging night, whereby 1.50 francs apply to the hotel industry and CHF 0.80 for parahotellery. In 2022, the tourist service providers made around CHF 400,000 on contributions. With the conclusion of the DMO project, 430,000 francs are expected to contribute.