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Tourism highlight: Bad Aibling generates 74 million euros a year!
A new study shows how tourism brings Bad Aibling 74 million euros annually, creates jobs and strengthens the region.
Tourism highlight: Bad Aibling generates 74 million euros a year!
A new study shows the central role of tourism for Bad Aibling. At an event in the Kurhaus hosted by Dr. Under the direction of Thomas Geppert, the tourism and economics officer for the city of Bad Aibling, current figures and developments were presented. According to this study, tourism brings around 74.3 million euros to the city every year and creates numerous jobs.
Dr. Geppert emphasized the importance of tourism for local tax revenue, but at the same time criticized the increasing financial burden on cities. He emphasized that the intersection between the quality of the experience for guests and the quality of life for locals was a central aspect, as was Prof. Dr. Harald Pechlaner highlighted in his contribution.
Sales and employment in tourism
The study, presented by Heiko Rainer from “dwif-Consulting GmbH”, describes that Bad Aibling recorded a total of 1.115 million days of stay in 2024. The hospitality industry benefited most from tourism with a turnover of 39.7 million euros. Other sectors such as retail and services also generated considerable income: 12.5 million euros and 22.1 million euros, respectively.
| area | Sales (in million euros) |
|---|---|
| Total sales | 74.3 |
| Hospitality industry | 39.7 |
| retail | 12.5 |
| Services | 22.1 |
In addition, 1,050 people in the tourism environment achieved an average primary income of 37,213 euros per year. Day visitors spend an average of 29 euros per day, while commercial establishments spend an average of 174.60 euros and private rentals spend 90.40 euros. The amount in the camping area is also 59.90 euros.
Challenges and prospects
The President of the Upper Bavaria Tourism Association, Klaus Stöttner, drew attention to the overburdening of municipalities caused by government regulations and often more expensive municipal construction projects. At the same time, he called for a review of these requirements. The discussion about the negative effects of austerity measures in tourism remains an important topic.
In the past, however, tourism in Bad Aibling was severely affected by the corona pandemic. According to spa director Thomas Jahn's report, the city reported a decline in total guests from 109,018 in 2019 to 54,152 in 2020. Overnight stays fell from 372,919 to 217,073 over the same period - a decline of 42 percent.
The closure of rehabilitation clinics and the strict conditions for events led to a drastic decline in numbers. Nevertheless, there were efforts to maintain tourism, e.g. through the new ticket system for the “Free & Outdoors season” and various marketing campaigns.
The city once again received the title of “spa” and is planning, among other things, a new mud bathhouse. In addition, digital projects such as the “New Health Finder” were launched to strengthen the market.
The Bundestag is planning to make outpatient spa treatment a compulsory service again in accordance with Paragraph 23/2 of the Fifth Social Security Code. This will improve both the number of local guests and their quality of health care. rosenheim24 reports that it is important to find future-oriented solutions to further develop tourism in Bad Aibling.
In summary, it can be said that despite the challenges brought about by the pandemic, Bad Aibling has good conditions to sustainably promote tourism and provide positive impulses for the city. ovb-online added, at the same time the urgent need to address posture and future solutions.