Tourism highlight: Bad Aibling generates 74 million euros a year!
Tourism highlight: Bad Aibling generates 74 million euros a year!
A new study shows the central role of tourism for Bad Aibling. At an event in the Kurhaus, that of Dr. Thomas Geppert, the tourism and business officer of the city of Bad Aibling, was managed, current figures and developments were presented. According to this study, tourism brings around 74.3 million euros annually and creates numerous jobs.
dr. Geppert underlined the importance of tourism for municipal tax revenue, but at the same time criticized the increasing financial burden on cities. He emphasized that the intersection between the quality of experience for guests and the quality of life for locals is a central aspect, as was Prof. Dr. Harald Pechlaner highlighted in his contribution.
sales and employment in tourism
The study, presented by Heiko Rainer from "DWIF-Consulting GmbH", describes that Bad Aibling had a total of 1.115 million days of stay in 2024. The hospitality industry benefited most from tourism with sales of 39.7 million euros. Other sectors such as retail and services also generated remarkable income: 12.5 million euros or 22.1 million euros.
| area
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| total turnover | 74.3 |
| hospitality industry | 39.7 |
| retail | 12.5 |
| services | 22.1 |
In addition, 1,050 people in the area of tourism achieved an average primary income of 37,213 euros per year. Day guests spend an average of 29 euros a day, while commercial companies spend an average of EUR 174.60 and private rentals. The amount is also 59.90 euros in the camping area.
challenges and views
The President of the Upper Bavaria Tourism Association, Klaus Stöttner, drawn attention to the overload of the municipalities, which is caused by state requirements and often more expensive municipal construction projects. At the same time, he called for a review of these requirements. The discussion about the negative effects of austerity measures in tourism remains an important topic.
In the past, tourism in Bad Aibling was severely affected by Corona pandemic. According to the report of Kurddermann Thomas Jahn, the city reported a decline in the total number of guests from 109.018 in 2019 to 54.152 in 2020.The closure of rehabilitation clinics and the strict framework conditions for events led to a drastic decline in the numbers. Nevertheless, there were efforts to maintain tourism, e.g. through the new ticket system for the "free & outside season" and various marketing campaigns.
The city again received the "Heilbad" rating and is planning a new moor bath house, among other things. In addition, digital projects such as the "health finder" were launched to strengthen the market.
The Bundestag plans to make the outpatient bathing cure according to paragraph 23/2 of the Fifth Social Code again. This improves both the local number of guests and their health care quality. rosenheim24 that is important, future-oriented solutions too find to develop tourism in Bad Aibling.
In summary, it can be said that despite the challenges that the pandemic brought with it, Bad Aibling has good conditions to promote tourism sustainably and to set positive impulses for the city. OVB-Online supplemented at the same time the urgent need, diet and future solutions to tackle.| Details | |
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| Ort | Bad Aibling, Deutschland |
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