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Tourism lull in 2025: Popular holiday destinations report declines!
In the summer of 2025, the number of tourists in popular travel destinations will decline. Heat records, rising prices and protests are shaping tourism.
Tourism lull in 2025: Popular holiday destinations report declines!
In the summer of 2025, numerous well-known holiday regions will record a significant decline in the number of tourists. Loud t-online.de The effects on various travel destinations are already noticeable. Heat records were set in some countries as Germany battled cool and wet weather conditions. These extreme developments lead to uneven visitor numbers: either too few holidaymakers or an overload of too many tourists.
Mallorca in particular is suffering from a noticeable decline, especially from German guests, although the overall number of visitors appears to be balanced. Protests against mass tourism and rising prices are paying off and are increasingly influencing travel behavior. Smaller landlords and restaurants are feeling the slack and are trying to counteract it with higher quality offerings.
Problems at well-known travel destinations
On Lake Garda in Italy, hoteliers are facing a decline in German vacationers; some houses even report an occupancy rate of only 50 percent. Italian coastal regions are also struggling with a decline in tourist numbers due to rising prices and the withdrawal of locals. In Croatia, landlords on the coast are reporting a decline in German guests, which is caused by competition and price developments. Some companies there report losses in the double-digit percentage range.
A similar picture emerges beyond the German borders. In Berlin, one of the German metropolises, significantly fewer international guests came in the first half of 2025, especially from China, Great Britain and the USA. The number of foreign overnight stays in Berlin fell by around six percent, which tourism managers observed with concern.
Overview of affected regions
| region | Tourism development |
|---|---|
| Mallorca | Decline in German guests |
| Lake Garda | 50% occupancy in some hotels |
| Italian coastal regions | Fewer tourists due to price increases |
| Croatia | Decline due to competition and price increases |
| Berlin | Six percent decline in overnight stays from abroad |
These developments contrast with general trends in the travel market. Between January and April 2023, the number of travelers increased by 20 percent compared to the previous year, and pre-pandemic levels appear to be almost back to pre-pandemic levels. Spain welcomed an impressive 72.7 million tourists in 2022, which corresponds to one and a half times the country's population and primarily benefits Catalonia, the Canary Islands and the Balearic Islands zdf.de reported.
But mass tourism also has its downsides. The burdens are noticeable on site. Demonstrations against mass tourism in Spain are a clear sign of the population's discontent. In addition to the economic benefits that tourism brings, such as job creation and significant revenue for states, there are also problems such as the housing shortage among locals. Vacant living space is increasingly being rented out to tourists, which is causing rental prices to rise. Cities like Amsterdam and soon Greece have already taken measures to address this issue.
Current developments illustrate that tourism can be both a blessing and a curse, and requires a shift in management to meet both the economy and the needs of the local population.