Türkiye as a holiday paradise: Future of tourism under pressure!
Turkey remains a popular travel destination for Germans and Austrians, despite economic and political challenges in 2025.

Türkiye as a holiday paradise: Future of tourism under pressure!
Turkey has been an extremely popular holiday destination for German and Austrian tourists for years. In 2019, over 45 million tourists traveled to the country, with more than five million coming from Germany. These figures underline the appeal of Türkiye, which particularly impresses with its low prices and diverse travel destinations such as the Mediterranean coast, the Black Sea, Istanbul and Cappadocia. “The story” is loud ardmediathek.de deals with this topic in detail and examines the challenges that the Turkish tourism sector has to overcome.
In particular, the effects of tourism on the local population and tourists' enjoyment of their holidays are discussed. Despite its great popularity, the number of German visitors has remained stagnant in recent years. This is a point of concern for hoteliers and restaurateurs in popular cities such as Istanbul and Antalya.
Challenges in Turkish tourism
Despite its continued popularity as a holiday destination, Turkey faces various challenges. The country's evolution toward an authoritarian state has deterred some potential visitors, particularly from the West. Reported at the same time orf.at that the high inflation in Turkey is another factor influencing the country's attractiveness.
Another aspect is the increasing presence of tourists from other parts of the world. The Turkish Riviera is very popular with Russian holidaymakers and Arab tourists are also increasingly discovering the Black Sea coast. This is also visible in the increasing number of Arabic advertising spaces in Istanbul's shopping streets.
A look at the regions
The report from “Die Story” highlights the different tourism regions in Türkiye. Both the Black Sea and Mediterranean coasts, vibrant Istanbul and the fascinating landscapes of Cappadocia offer a wide range of holiday options. However, the challenges that the tourism sector and the local population have to overcome are unmistakable and are the focus of the reporting.
The tension between tourist demand and local challenges is a key issue for Turkish tourism that will continue to be of great importance as conditions in the country and the world continue to evolve.