TUI is booming: cruises bring record profits and good forecasts!

TUI is booming: cruises bring record profits and good forecasts!

TUI Group increased its adjusted operating profit by an impressive 38% to 321 million euros in the third quarter of the 2025 financial year. This growth is largely driven by the thriving cruise business, which achieved record earnings of 143 million euros in the third quarter alone, an increase of 57% compared to the previous year. The demand for cruises is particularly evident in Germany and Great Britain, where fleet utilization is at its highest level. This positive news was published on August 13, 2025 and reflects the positive development of the company.

TUI's total revenue increased by 7% to 6.2 billion euros in the third quarter, further strengthening the company's strategy, particularly in the area of ​​holiday experiences. While the consolidated result for the first nine months of the financial year was -68.6 million euros, there was still a significant improvement year-on-year, as the losses in the consolidated result were reduced by almost 70%.

Growth through diversified offerings

Strong results in the holiday experiences sector, which includes hotels, resorts, cruises and TUI Musement, proved to be the strongest growth driver. The Hotels & Resorts division remained at the previous year's level with an adjusted EBIT of 131 million euros, but occupancy rose to 82%. In addition, TUI Musement sold 3 million experiences, an increase of 8% compared to the previous year; the segment increased its earnings by 6% to 21 million euros.

The Markets + Airline segment also recorded positive developments; Adjusted EBIT rose to 50 million euros, compared to just 17 million euros in the previous year. In the April to June period, 5.9 million customers traveled with TUI, representing a 14% increase in dynamically curated products. The average flight load factor remained stable at 94%.

Forecast and outlook

For the fourth quarter, however, the booking situation shows a slight decline: bookings received are 2% below the previous year, while the average price rose by 3%. Despite these challenges, TUI is raising its forecast for the current financial year, with an expected increase in adjusted EBIT of 9-11%. Sales are expected to grow by 5-10%, probably at the lower end of this range. The outlook remains positive overall, particularly in the holiday experiences segment.

These results demonstrate the ongoing recovery and robust demand in the tourism sector after the difficult years of the pandemic. TUI's strategic focus on cruises and diversified experiences is paying off and the company is optimistic about the future.

Further details and analyzes on developments at TUI can be found in the reports from Travel before9 and Manager Magazine.