TUI on the move: Ebel redesigns the tourism group!

Der Tui-Chef Sebastian Ebel skizziert für 2025 die strategische Neuausrichtung des Unternehmens mit Fokus auf digitale Angebote und integrierte Reiseerlebnisse.
For 2025, TUI boss Sebastian Ebel outlines the strategic realignment of the company with a focus on digital offers and integrated travel experiences. (Symbolbild/ER)

TUI on the move: Ebel redesigns the tourism group!

Hannover, Deutschland - The TUI AG, under the direction of CEO Sebastian Ebel, goes through a comprehensive restructuring process that aims at slanker structures and digital offers. The group plans a closer integration of the organizer business, sales and airline in order to offer customers a more comprehensive travel experience. EBEL emphasizes that the company tries to offer more products in a variety of destinations in order to address both existing and new customers. Cooperation between travel agencies, the app and online platforms is to be improved in order to sell trips more flexible and more targeted. These strategic changes are part of a cultural change that also includes digitization in order to react faster to market trends and to invest more specifically. According to TUI Group reported.

strong growth in the area of ​​vacation experiences

TUI has positioned itself strongly in his “holiday experiences” segment, where hotels and resorts recorded an operational improvement in results. The adjusted EBIT in this area was 103 million euros, and the load was 82% above the previous year's value of 81%. In the area of ​​cruises, adjusted EBIT even rose to 82 million euros. These positive numbers confirm the importance of the segment as a strong growth column for the TUI Group. A look at the bookings shows a plus of 2% in the area of ​​vacation experiences for the coming half of the year. In addition, the markets and the airline report on a positive booking plus in the winter of 2024/25, despite a slight decline in booking inputs in summer 2025.

Despite these positive views, the TUI Group with a net debt of 3.0 billion euros and a sustainably stable net debt degree remains under pressure. CFO Mathias Kiep emphasizes that the revolving credit facility has been successfully refinanced and is now available over a volume of 1.9 billion euros by March 2030. The forecasts for the future indicate that TUI relies on average growth of the adjusted EBIT of around 7-10% per year and strives for a significant reduction in net debt.

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OrtHannover, Deutschland
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