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TUI on the move: Ebel is redesigning the tourism group!
Tui boss Sebastian Ebel outlines the company's strategic realignment for 2025 with a focus on digital offers and integrated travel experiences.
TUI on the move: Ebel is redesigning the tourism group!
TUI AG, under the leadership of CEO Sebastian Ebel, is undergoing a comprehensive restructuring process aimed at leaner structures and digital offerings. The group plans to integrate the tour operator business, sales and airlines more closely in order to offer customers a more comprehensive travel experience. Ebel highlights that the company is looking to offer more products in a variety of destinations to appeal to both existing and new customers. The collaboration between travel agencies, the app and online platforms should be improved in order to sell trips more flexibly and in a more targeted manner. These strategic changes are part of a cultural change that also includes digitalization in order to react more quickly to market trends and invest in a more targeted manner. Loud Panoramic view of Lower Saxony TUI expects growth to gain momentum, particularly in the areas of hotels, cruises and excursions.
In the second quarter of 2025, TUI achieved sales of 3.71 billion euros, an increase of 1.5% compared to the previous year. Hotel occupancy and the cruise division achieved record results. The Group's adjusted EBIT was -207 million euros in the second quarter, showing an improvement of 14 million euros compared to the previous year if the Easter effect is taken into account. Despite economic challenges, TUI closed this financial year with positive results. The group is planning an increase in sales of five to ten percent and earnings growth of seven to ten percent for the full year 2025 TUI Group reported.
Strong growth in holiday experiences
TUI has positioned itself strongly in its “holiday experiences” segment, where hotels and resorts recorded an improvement in operating results. The adjusted EBIT in this area amounted to 103 million euros, and utilization of 82% was also higher than the previous year's figure of 81%. In the cruise sector, adjusted EBIT even rose to 82 million euros. These positive figures confirm the importance of the segment as a strong growth pillar for the TUI Group. A look at bookings shows an increase of 2% in the area of holiday experiences for the coming half-year. In addition, the markets and the airline are reporting a positive increase in bookings in winter 2024/25, despite a slight decline in bookings of 1% in summer 2025.
Despite these positive outlooks, the TUI Group remains under pressure with net debt of 3.0 billion euros and a sustainably stable net debt ratio. CFO Mathias Kiep highlights that the revolving credit facility has been successfully refinanced and is now available for a volume of 1.9 billion euros until March 2030. Future forecasts indicate that TUI is targeting average adjusted EBIT growth of around 7-10% per year and is aiming for a significant reduction in net debt.