Venetian attitude to life: Venice, Selected celebrates the spray!

Venetian attitude to life: Venice, Selected celebrates the spray!

Venedig, Italien - On May 28, 2025, the “Venice, Selected” project will be presented by Select Aperitivo as part of the Roma Bar Show on the terrace of the Hotel Hassler. The Bar Manager of the Aman Venice, Antonio Ferrara, has curated a special beverage list that pursues the goal of offering new perspectives on the classic Spray Veneziano. In cooperation with the Magazin Incf and the artist Louis de Belle, a visual story is to be developed that illuminates the cultural meaning of the spray in Venice.

The project not only celebrates the connection between Select Aperitivo and the Venetian craft, but also strengthens the emotional relationship between the drink and the city, where it was founded in 1920. The aim is to highlight the cultural role of the Venziano spray and its stylish serving glass. The elegant glasses represent the Venetian craft tradition and contribute to the experience of enjoyment.

availability and further information

The book "Venice, Selected" will be available in specialist bookstores from July 2 and can also be ordered via the website of the magazine incf . A complete list of shops in which the book is sold is also available on the website.

The project is an impressive example of how tradition and innovation flow into the Venetian beverage culture. Select Aperitivo, a synonym for Italian aperitifs for over a hundred years, uses this initiative to use new accents and invites you to see the Venziano spray in a new light.

the drink and its inheritance

The Venziano spray is not only a popular drink, but also part of the cultural heritage of Venice. The highlight of the project is not only the drink itself, but also the history and the manufacturing process of the ingredients used. Cooperation with artists and focusing on the craft aim to promote a more profound understanding of the spray and its roots.

According to the website Select aperitivo , cookies are an elementary component of the use of your website, with different types of cookies to be used to ensure functionality and improve user experience. The website uses technical, analytical and profiling cookies to provide individual content and analyze the traffic. They attach great importance to data protection and user control. In the event of changes in the cookie guideline, the users of your browser can adjust at any time.

In this exciting time of change, the “Venice, Selected” project offers a unique opportunity to discover and celebrate the future of the Venziano spray - and that in one of the most beautiful cities in the world.