Vlasta - Sam Son: New hotspot with ice cream festival delights thousands!
Discover Vlasta - Sam Sơn, a new resort in Vietnam featuring Ice-Cream Fest and 5-star offerings.

Vlasta - Sam Son: New hotspot with ice cream festival delights thousands!
In the heart of Sầm Sơn, the newly opened resort Vlasta – Sam Son, which opened its doors on the holidays from April 30 to May 1, 2023, has created a 1 km long private beach. Only about 10 minutes from Sầm Sòn city center, the resort offers a relaxing atmosphere and lively services. The opening was celebrated with the Ice-Cream Festival, which attracted thousands of tourists.
The Ice-Cream Fest, which will take place again from April 30 to May 1, 2025, promises a wealth of activities and delicacies. Visitors can enjoy a variety of ice cream flavors, including GoiA gelato and Turkish Kovamara, and experience local gastronomy at various food stalls. The festival is aimed at all ages, with children entertained with games such as claw machines and painting stations.
Festival highlights and attractions
A special highlight of the Ice-Cream Fest are the mascot parades and stilt performances, which create a festive atmosphere. In the evenings, musical performances by well-known artists such as Hoàng Tôn and Ngô Lan Hương provide entertainment. DJ Devuz will also remix well-known songs to guarantee an exciting night of music on the beach.
The organizers expect tens of thousands of visitors who will be able to enjoy the combination of relaxation and entertainment. The festival not only offers different flavors of ice cream, but also games of skill and photo opportunities with large ice cream creations and balloons. This makes the Ice-Cream Fest an experience that appeals to both gourmets and families.
5 star service and future events
The Vlasta – Sam Son Resort stands out not only for its location, but also for its high-quality services. It includes Lasong Hotel & Villas, the first international 5-star hotel in Sầm Sơn. Resort amenities include luxurious accommodations, a spa and various outdoor activities. The coastal boulevard and the 1 km long promenade also invite you to stroll and relax.
The operators are already planning further events that will offer culinary, musical and outdoor experiences. Future events will help position Vlasta – Sam Son as a leading holiday destination in northern Vietnam. It is recommended as a new destination for weekend trips and holidays and promises an attractive offer for travelers looking for a combination of relaxation and experience.
For travelers wishing to visit the resort, Vlasta – Sam Son is not only ideally located but also perfectly equipped to ensure an unforgettable stay. Whether for a short break or a longer weekend, the resort offers everything your heart desires.