Xavier Chardon becomes Citroën CEO: Departure into the future!

Xavier Chardon becomes Citroën CEO: Departure into the future!

Frankreich - From June 2025, Xavier Chardon will take on the role of Chief Executive Officer (CEO) from Citroën. According to Leadersnet , Chardon should accelerate the transformation of the brand Citroën in a changing automobile landscape. He has almost 20 years of experience with the Citroën brand and previously worked at Volkswagen, where he had been working as a CEO of France business since 2021.

Chardon's career started marketing at Citroën Italy in 1994. Over the years, he had various positions in the markets in Denmark, Germany and France before moving to Volkswagen in 2012. There he took over the management of global marketing in 2014 and went to China in 2017 before returning to Europe in 2021.

positive feedback and thanks to predecessor

Jean-Philippe Imparato, Chief Operating Officer of Stellantis for the Enlared Region region, was positive about Chardon's return to Citroën. He emphasized the need to expand the recent successes of the brand and explained that Chardon's diverse career and expertise in the automotive sector will present valuable resources for the future management of Citroën. Imparato also thanked Thierry Koskas, who had managed the brand in the past two years, to renew the vehicle book, including the presentation of the new C5 Aircross, which is considered significant achievement.

Xavier Chardon will be officially appointed CEO on June 2, 2025 and will report directly to Jean-Philippe Imparato, such as Stellantis announced in a press release. The tasks that lie in front of him require a quick adaptation to the challenges of the automotive industry, which is becoming increasingly dynamic.

With its extensive experience and deep connection to the Citroën brand, Chardon is expected to play a crucial role in the future orientation of the brand.