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Greece breaks records: 40.7 million tourists in 2024!
Greece recorded a record year for tourism in 2024 with 40.7 million tourists and 21.7 billion euros in revenue.
Greece breaks records: 40.7 million tourists in 2024!
Greece celebrated a record year in tourism in 2024 with 40.7 million international guests, an increase of 12.8 percent compared to the previous year. Tourism revenue climbed to 21.7 billion euros, which is over a billion euros more than in 2023. These impressive figures underscore the country's continued appeal for travelers from around the world. In particular, the number of travelers from the EU proved to be dominant, as this group contributes more than half of tourism revenue and brings a total of 11.9 billion euros into the Greek economy, as [aviation.direct] reports.
Eurozone travelers were the largest group of visitors, spending a total of €9.5 billion. Among European holidaymakers, Germans contributed a significant share of tourism sales, amounting to 3.7 billion euros. In contrast, Greece saw declines in guests from the UK, France and Russia, while numbers from the US and Italy increased.
Popular travel regions
The Attica region, centered around the capital Athens, attracted the most visitors, while the southern Aegean, particularly the popular islands of Rhodes and Santorini, recorded the highest revenue and overnight stays. This is reflected in non-resident overnight stays, which rose to 240.8 million in 2024, up 1.9 percent year-on-year. Overnight stays by EU27 residents increased by 4.9 percent, while the number of overnight stays by non-EU residents fell by 3.9 percent, according to [keeptalkinggreece].
Economic impacts and challenges
Cruise revenue also increased significantly to 1.11 billion euros, an increase of 22.4 percent compared to 2023. While tourism revenues from other countries, such as England and France, fell, revenues from Italian and American tourists recorded growth of 13.6 percent and 15.3 percent respectively.
However, experts warn of possible negative consequences of the ongoing tourism boom. The strain on water resources and other environmental aspects could pose challenges for the Greek tourism industry in the coming years. Therefore, it is important to develop a sustainable tourism strategy that takes into account both the economic benefits and the protection of natural resources.