Coolcation trend: Northern Europe pulls vacationers like never before!

Coolcation trend: Northern Europe pulls vacationers like never before!

Schweden, Europa - The demand for cooler holiday destinations increases, while the Mediterranean still remains the preferred summer destination of the Germans. This development is part of a new trend, which is called "CoolCation" and includes travel in regions with temperatures below 25 degrees Celsius. The tourism industry carefully observes this change because the travel behavior of vacationers changes against the background of climate change. Das Süddeutsche Zeitung Attractiveness of northern travel destinations, which are particularly popular for those seeking relaxation in the summer months.

TUI Germany spokesman Aage Dünhaupt refers to millions of German vacationers who continue to prefer Spain, Greece and Turkey. Nevertheless, there is an increased demand for northern goals, which Dünhaupt refers to as a niche trend. The tour has also not found a significant change in travel behavior. Touristists assume that the Mediterranean will remain the top election in the coming years.

popular CoolCation targets

travel magazines such as "Condé Nast Traveler" confirm the trend towards cooler destinations. The most sought -after destinations include Denmark, Norway, Austria and Sweden. The temperatures in these regions are between 18 and 25 degrees in summer. Lisa Volkmann von Check24 also reports on an increasing demand for bookings for flights, hotels and rental cars in these Coolration goals. The bookings have increased compared to the previous year, although the prices for Scandinavian countries are usually higher than for traditional Mediterranean destinations.

Another characteristic of the trend is the above -average booking growth in Sweden. According to tourism expert Christoph Heinzmann, however, there is no clear trend towards cooler holiday locations, which is confirmed by HolidayCheck that continuously register an overwhelming booking of classic hot water targets.

cruises in the trend

cruises to the north are also very popular. TUI Cruises decided to use half of his “Mein Schiff” fleet in cooler travel areas in summer. As part of the summer trips, AIDA Cruises positions eight out of eleven ships in German ports and plans to offer 290 trips to Northern Europe, with 80% of the guests off German ports.

In addition, Tyrol in Austria and Galicia in Spain are considered attractive places for cool holiday experiences, while Brittany and the Dutch North Sea coast also offer cooler summer conditions. In particularly popular Scandinavian destinations there are numerous holiday homes that offer the vacationers a cozy hygge atmosphere.

The tourism industry faces interesting challenges and changes that are influenced by climate change and the individual wishes of the travelers. Overall, it remains to be seen to what extent the demand for cooler destinations will continue to increase in the coming years. While the Mediterranean continues to remain the preferred goal, the development towards "Coolcation" is a remarkable trend that is getting more and more attention. ZDF reports on these new travel patterns and trends.