Tirana: The surprise travel boom for Europeans in 2024!

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Discover the trend travel destinations for 2025: Tirana, Antalya and Tokyo dominate the list of the most sought-after destinations.

Entdecken Sie die Trend-Reiseziele 2025: Tirana, Antalya und Tokio dominieren die Liste der gefragtesten Destinationen.
Discover the trend travel destinations for 2025: Tirana, Antalya and Tokyo dominate the list of the most sought-after destinations.

Tirana: The surprise travel boom for Europeans in 2024!

The current analysis by the Mastercard Economics Institute (MEI) shows a notable increase in the number of visitors to various European travel destinations. The boom in Tirana, the capital of Albania, is particularly noticeable. Between 2019 and 2024, the city recorded an impressive 178.8% increase in European air passengers. This makes Tirana the biggest winner among European cities when it comes to the return of travel pleasure. Loud Holiday Pirates Mainly visitors from Italy flock to Tirana. The city offers a unique mix of culture, UNESCO World Heritage sites and affordable prices, making it particularly attractive for travelers.

MEI's analysis ranks other popular travel destinations that are also showing strong growth. Antalya in Turkey follows with an increase of 69.9% and Alicante in Spain with 26.5%. Other significant trends include Tenerife with +35.9% and Dubai with 15%. These figures illustrate the growing interest of European travelers in discovering new destinations and intensifying existing trips.

Popular among German holidaymakers

What is particularly noteworthy is that, according to the MEI, Tirana is also one of the most popular travel destinations for Germans. The top travel options for German vacationers include:

  • Antalya, Türkei
  • Tirana, Albanien
  • Tunis, Tunesien
  • Belgrad, Serbien
  • Izmir, Türkei
  • Male, Malediven
  • Dubai, VAE
  • Pristina, Serbien
  • Doha, Katar
  • Chania, Kreta, Griechenland

This list shows that German travelers are increasingly looking for diverse and often inexpensive ways to spend their free time.

Further trends in travel behavior

In addition to short trips in Europe, an analysis by 20 minutes Tokyo emerged as the most visited city in the world in 2024. Tokyo is also considered a top destination for summer 2025 with a modest increase of almost 0.3%. In addition to Tokyo, the list of trend travel destinations for 2025 also includes Palma de Mallorca and Osaka, which underlines the diversity of travel preferences.

Overall, it shows that Tirana, with its rapid increase in passenger numbers, is well on its way to establishing itself as a new hotspot for European travelers. The combination of culture, history and excellent value for money could lead to even more holidaymakers finding their way to Albania in the future.

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