Burgenland Tourism invests in sport: Oberwart Gunners shine!

Burgenland Tourism invests in sport: Oberwart Gunners shine!

Burgenland Tourism continues to rely on sports sponsorship to strengthen its brand presence both regionally and internationally. The organization has been a sponsor of the Austrian Football Association (ÖFB) since 1997 and has now launched an important main and jersey sponsorship with the Oberwart Gunners, the most successful ball sports team in Burgenland. This partnership was recently officially presented in a press conference at Schlaining Castle.

The Oberwart Gunners, who have been playing in the top Austrian league since 1995, have won numerous championship titles, runner-up championships and cup victories over the years. This ensures a high level of visibility for the club, not only within Burgenland, but also beyond the country's borders. The new sponsorship not only supports sport, but also generates significant advertising value in the core market of Austria.

Strategic orientation of Burgenland Tourism

Kurt Kaiser, the CMO of Burgenland Tourismus, explains the company's strategic direction in an exclusive interview. Kaiser emphasizes that there are no role models to follow and that they follow their own path in sponsorship. The way in which a tourism organization presents itself is internationally remarkable. The cooperation with the Oberwart Gunners is part of this innovative strategy.

Kaiser also mentions that similar sponsorship activities in alpine skiing take place in other regions, such as Tyrol. These approaches make it clear that Burgenland Tourism is ready to take new paths to promote the attractiveness of Burgenland as a travel destination. In this context, the last World Ski Championships, which were held in Burgenland, are also mentioned in order to underline the sporting importance of the region.

Visual presence on the jerseys

As part of the new sponsorship partnership, the Burgenland Tourism logo will be prominently placed on the basketball players' jerseys. For the next two years, the Burgenland sun will have a significant impact on the Gunners' appearance. This visual presence is intended to both support the team and increase awareness of Burgenland as an attractive travel destination.

In summary, Burgenland Tourism is not only strengthening local sport through its sponsorship with the Oberwart Gunners, but is also actively working on its own branding. The club's visibility and commitment to sports sponsorship could prove to be key strategies for the future development of Burgenland.