Burgenland Tourism is investing in sports: Oberwart Gunners shine!
Burgenland Tourism is investing in sports: Oberwart Gunners shine!
Oberwart, Österreich - Burgenland Tourism continues to focus on sports sponsorship to strengthen its brand presence both regionally and internationally. The organization has been committed as a sponsor of the Austrian Football Association (ÖFB) since 1997 and has now launched an important main and jerseys with the Oberwart Gunners, the most successful ball sports team in Burgenland. This partnership was recently officially presented in a press conference at Schlaining Castle.
The Oberwart Gunners, who have been playing in the highest Austrian division since 1995, have won numerous championship titles, runner -up championships and cup victories over the years. This ensures a high visibility of the association, not only within the Burgenland, but also beyond the national borders. The new sponsorship not only supports sport, but also generates significant advertising value in the core market Austria.
strategic orientation of Burgenland Tourismus
Kurt Kaiser, the CMO of Burgenland Tourismus, explains the strategic orientation of the company as part of an exclusive interview. Kaiser emphasizes that there are no role models on which they are oriented and that they take their own way in sponsorship. The way a tourism organization occurs is internationally remarkable. The cooperation with the Oberwart Gunners is part of this innovative strategy.
Kaiser also mentions that similar sponsorship activities in alpine skiing take place in other regions, such as Tyrol. These approaches make it clear that Burgenland Tourism is ready to break new ground in order to promote the attractiveness of the Burgenland as a travel destination. In this context, the last Ski World Cup, which was organized in Burgenland, is also addressed in order to underline the athletic importance of the region.
visual presence on the jerseys
As part of the new sponsor partnership, Burgenland Tourism's logo is prominently placed on the jerseys of the basketball players. For the next two years, the Burgenland sun will significantly shape the appearance of the Gunners. This visual presence should support both the team and increase awareness of Burgenland as an attractive travel destination.
In summary, it can be said that Burgenland Tourism not only strengthens local sport with the Sponsorship with the Oberwart Gunners, but also actively works on his own brand formation. The visibility of the association and the commitment in sports sponsoring could prove to be key strategies for the future development of Burgenland.| Details | |
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| Ort | Oberwart, Österreich |
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