Suche
Mein Konto
Austrian tourism: More bookings, less profit – red alert!
Tourism in Austria 2025: Good bookings, high costs – Deloitte and ÖHV warn of reduced profits and a decline in investments.
Austrian tourism: More bookings, less profit – red alert!
Austria's tourism businesses are currently facing significant challenges. According to the current Tourism barometer 2025, which was published by Deloitte Austria and the Austrian Hotel Association (ÖHV), bookings and occupancy are increasing, but the economic situation is tense. Despite the stable developments, the mood among companies is subdued.
Over 200 tourism experts took part in the annual industry analysis, which shows that the average rating of the overall economic situation is 3.06 - worse than the previous year. The main reasons include rising personnel, energy and goods costs, which are putting a severe strain on companies' profit margins.
Economic burdens and restrictions
The rising costs have already led to noticeable cuts. 42% of businesses surveyed have scaled back planned projects and 35% plan to make cuts in the next five years. This raises the question of how the long-term development of the sector can be secured.
The financing situation has also worsened: almost half of those surveyed are confronted with higher hurdles when granting loans. 36% had to submit higher collateral to banks, which further limits the opportunity to invest in innovation projects.
Appeal to politicians and companies
The Secretary General of the ÖHV, Markus Gratzer, warns of the long-term consequences of deferring investments. Both Deloitte and the ÖHV are calling on companies and politicians to act together. Companies should increase their efficiency and approach pricing strategically to overcome the current crisis. At the political level, it is necessary to take active action against inflation and bureaucracy in order to improve economic conditions.
Diversification of financing is recommended. This could enable companies to invest in the quality and innovation that are essential for the competitiveness of the tourism sector in Austria. The current challenges are not just a short-term phenomenon, but require long-term solutions in order to sustainably strengthen Austria as an economic location.
For further information about the prospects and challenges of the tourism sector in Austria, Deloitte Austria offers comprehensive analyzes and reports to improve the economic environment. More details can be found on the website Deloitte.