Austria's tourism: more bookings, less profit - alarm level red!

Austria's tourism: more bookings, less profit - alarm level red!

Austria's tourism companies are currently facing considerable challenges. According to the current Tourismbarometer 2025 , which was published by Deloitte Austria and the Austrian hotel association (ÖHV), the bookings and the utilization increase, however, the economic situation is tense. Despite the stable developments, the mood among the companies is steamed.

Over 200 tourismists took part in the annual industry analysis that shows that the average assessment of the overall economic situation is 3.06 - worse than in the previous year. The main reasons include increasing personnel, energy and goods costs that put a great impact on the profit margins of the companies.

economic loads and restrictions

The rising costs have already led to noticeable cuts. 42 % of the companies surveyed have reduced planned projects and plan 35 % to make restrictions over the next five years. This raises the question of how the long -term development of the sector can be secured.

The financing situation has also tightened: Almost half of the respondents are faced with higher hurdles when lending. 36 % had to submit higher security at banks, which further restricts the possibility of investing in innovation projects.

Appeal to politics and companies

The General Secretary of the ÖHV, Markus Gratzer, warns of the long -term consequences of investment strikes. Both Deloitte and the ÖHV ask companies and politics to act with each other. The companies should increase their efficiency and strategically tackle the pricing to master the current crisis. At the political level, it is necessary to actively act against inflation and bureaucracy to improve the economic framework.

Diversification of the financing is pronounced as a recommendation. This could enable companies to invest in the quality and innovation that are essential for the competitiveness of the tourism sector in Austria. The current challenges are not only a short -term appearance, but require long -term solutions to strengthen the economic location of Austria sustainably.

For more information about the perspectives and challenges of the tourism sector in Austria, Deloitte Austria offers comprehensive analyzes and reports to improve the economic framework. More details can be found on the website of Deloitte .