Antalya 2025: Focus on record numbers and sustainable tourism!

Antalya 2025: Focus on record numbers and sustainable tourism!

Antalya, Türkei - The tourism minister of Turkey, Mehmet Nuri Ersoy, announced at the traditional May meeting of the Association of Mediterranean hotel operators (Aktob) in Antalya that in 2025 should be a record year for tourism. The ministry looked back on the impressive figures in 2024 when Turkey welcomed 62.3 million visitors and recorded income of USD 61.1 billion, which is historical records. The average overnight turnover per foreign guest rose from $ 75 to $ 106 in 2024 in 2017. For 2025, a further increase is expected to $ 116 per guest. Ersoe said that the goal for 2025 is a new record sales of $ 64 billion in tourism, which underlines the confidence in the industry.

Antalya plays a central role. In 2024, 46 international events took place in the region, which attracted 697 guests from 32 countries. In addition, Antalya was able to receive 1,288 international guests in the first four months of 2025. A campaign under the motto "Get Lost with Wizz Air" achieved remarkable 138 million views. Digital successes are also recorded: the Gotürkiye platform recorded 901 million digital impressions in 2024 and 176 million in the first quarter of 2025. The social media presence of Gotürkiye is also remarkable, with 4.5 million followers on Tikok, 5.16 million on YouTube and 3.8 million on Instagram.

sustainability and cultural offers

Another important focus is on sustainability in the tourism sector. Over 81 % of tourist companies in Antalya are already wearing a sustainability certificate. Innovative concepts such as night museums in Alanya, Side and Aspendos show the commitment of the region for environmentally friendly tourism. Sponsored activities include cycling, golf, diving and cultural tourism. Restorations of historical sites are supported with the “Geleceğe Miras” project, and 1,149 cultural assets were returned from abroad in 2024. The Kulturstraßen Festival, which is planned for 2025 in 20 cities and will find its final on November 10th in Antalya, will be emphasized as a further highlight.

The winter season 2025 also offers attractive opportunities for German travelers. Antalya presents itself as the ideal travel destination with temperatures between 15 ° C and 20 ° C, little tourist masses and cheap prices. Cultural highlights such as the historic Kaleiçi with its Ottoman architecture and the Antalya Museum, which offers insights into the Lycian, Roman and Byzantine history, invite you to explore. Planned festivals with traditional music and handicrafts as well as regional dishes in the Kaleiçi restaurants promise an authentic experience.

nature experiences and tailor -made offers

The surrounding nature is also an attraction. The Taurus Mountains offer fantastic hiking trails, including the Lycania path, and the thermal springs from Pamukkale and Saklıkent are attractive destinations for those seeking relaxation. There is also the opportunity to ski near Saklıkent. Sustainability also plays a major role here. Travelers have the option of choosing environmentally friendly accommodations with solar systems and zero-water concepts and participating in clean-up events or staying in eco-certified hotels.

For travelers, Tourwix Travel provides tailor-made offers, such as the "Culture Travel Light" with guided tours through Kaleiçi and Boutique Hotel overnight stays as well as "Nature & Relaxation", which includes hikes in the Taurus Mountains and thermal bath visits. The program "Discover sustainably" also enables volunteer projects and the stay in ECO accommodation. In order to promote sustainable winter vacation, travelers can book certified accommodations, use public transport and support local providers.

The Turkish tourism industry looks with great hope for 2025, which should not only be characterized by economic records, but also by cultural diversity and sustainable development. The efforts to strengthen the Antalya brand in winter meet open ears among the travelers who are looking for an authentic and environmentally conscious experience.

For more information see also [Hurriyet] and [Tourwix].