Travel trends 2026: From Frankfurt to Barcelona – Discover the new hotspots!

Travel trends 2026: From Frankfurt to Barcelona – Discover the new hotspots!

In 2026, a clear trend is emerging in tourism: the pursuit of honest, slow-paced experiences in an ever-changing world. How infranken reports, urban hotspots and hidden oases are becoming increasingly popular as travelers look for ways to forge deeper connections with the places and cultures they visit.

Popular travel destinations in 2026 are Frankfurt, Barcelona, ​​Vesterålen (Norway) and Little Corn Island (Caribbean). Frankfurt am Main is being celebrated as the “World Design Capital” this year and scores with a diverse design and cultural program. The city impresses with its modern skyline, historic half-timbered quarters and a lively gastronomic and cultural offering. Barcelona, ​​on the other hand, is becoming the “World Capital of Architecture” and is commemorating the 100th anniversary of Antoní Gaudí's death with a variety of events.

New trends and experiences

Travel trends for 2026 include topics such as culture, outdoor activities and the philosophy of slow travel. This means that travelers are increasingly heading to places off the beaten path. This year's highlights include the 100th anniversary of Route 66, which will be celebrated with festivals and vintage car parades. Diversity is also important in nature: Vesterålen offers whale watching and quiet beaches, while the Scilly Islands in Cornwall boast car-free zones.

Another trend is the focus on sustainability. More and more travelers are interested in authentic experiences and sustainable accommodations. The Maldives, for example, is experiencing a surge in interest in local islands as TUI expands its sustainable accommodation and long-distance travel offerings. Farm stays, which offer a slow, decelerated form of vacation, are also becoming increasingly popular. This type of vacation allows guests to interact with animals and actively experience nature.

Family trips and cultural experiences

In addition to the established travel trends, it is clear that multi-generational travel, i.e. traveling across several generations, is on the rise. Families want to create memories together, whether at theme parks, on beaches or in holiday cabins in the Alps. A clear trend can also be seen in the areas of adventure travel and environmental services, such as those offered in Costa Rica.

With a focus on reader-friendly holiday options, there are special readaways that attract readers to secluded cottages where they can quietly enjoy the stories in their books. These relaxing retreats are often found in the Scottish highlands or Swedish forests.

The travel trends of 2026 illustrate that curiosity for authentic experiences and the desire for deep human connection are at the core. The focus is increasingly on sustainable practices and authentic encounters with nature and cultures that ultimately bring people together in a global context.