The secret travel pearl of 2025: This city inspires new explorers!

The secret travel pearl of 2025: This city inspires new explorers!

The search for unique travel experiences has led many travelers to major cities such as London, New York and Paris. But the boom in these cities is showing the first signs of fatigue. Insights into current city travel trends reveal that people are craving new adventures and less crowded places. So reported esquire about the increasing sensory overload caused by crowds and the desire for real discoveries.

In the well-known big cities the streets are overcrowded. In Midtown Manhattan, honking cars and selfie sticks crowd among people, while in London tourists stroll along Oxford Street. In addition, the Seine promenade in Paris loses its charm due to large crowds. All the more travelers long for places that are culturally enriching and more personal.

New travel destinations on trend

An up-and-coming city that has gained in importance in recent years is an insider tip. It combines tradition and high-tech, joie de vivre and a dynamic lifestyle in a fascinating way. The appeal of this city lies in its ability to combine old and new, calm and fast-paced, minimalist and eccentric. The search for such new destinations shows that travelers are increasingly turning their focus away from traditional hotspots.

A comprehensive study of PROJECT M, which is based on the opinions of 6,000 people from Germany, Austria and Switzerland who are interested in city trips, shows that city trips are still in vogue. Over half of those surveyed have already booked fixed plans or trips. The cultural offerings and culinary options are crucial for these decisions.

Factors for city trips

The travelers in this study attach particular importance to a good price-performance ratio, which also means that they do not want to miss out on city trips despite increased prices. Future-oriented cities that are not considered “must-sees” must clearly communicate their special features and differentiating features. It becomes clear that Swiss guests place a particular focus on hospitality and shopping offers.

Another central concern of city travelers is visiting city districts in order to experience real encounters with the local people. Nowadays, sustainability and digital competence play an important role in planning trips. Travelers want socially responsible and ecological actions, especially with regard to mobility and regional products.

Overall, the city center has transformed from a mere shopping location into a cultural and experience-oriented space, which is underlined by the current study. With the aim of supporting the marketing and development of new offers in city tourism, it is clear that tomorrow's travelers are increasingly placing value on authentic experiences and sustainable practices.