Travel is booming: 88% plan vacation - this is how influencers influence decisions!
Travel is booming: 88% plan vacation - this is how influencers influence decisions!
A current Expedia Group survey shows that trips worldwide is a central area of life for consumers. The "Traveler Value Index 2025" is based on data from over 11,000 participants from eleven countries, including Germany. The results are promising: 88 percent of those surveyed plan to take a vacation trip within the next twelve months, with 68 percent of them consider international trips. Compared to 2022, this corresponds to an increase of 19 percent.
Another remarkable point is that about half of the participants travel today as more important than five years ago. This illustrates the growing importance of travel in today's society. This is also supported by the fact that 58 percent of the respondents want to travel more price -conscious in the coming months.
Influence of reviews and social media
trust also plays a crucial role when traveling. 75 percent of the travelers stated that they were ready to pay for more evaluated accommodations. Online reviews are of great importance, especially for younger travelers under the age of 40, with 80 percent that value positive feedback. In addition, 61 percent of the respondents use social media for inspiration for their travels, a significant increase in 35 percent compared to the previous year.
Influencers have established themselves as important opinion leaders: 84 percent of the respondents under the age of 40 stated that their recommendations influence their travel decisions. Overall, over 60 percent of the travelers report that they pay attention to the recommendations of influencers when making their booking decisions. This is also reflected in the desired idea that 83 percent of travelers want to redeem loyalty points for travel.
regional differences in the travel trends
Interestingly, there are regionally different preferences: German travelers attach great importance to the tolerability of their air travel, while Chinese travelers increasingly prefer contactless travel experiences. Germany, the United Kingdom and China, lead the list of countries with the highest planned travel rates abroad. According to the survey, 72 percent of participants plan international trips in Germany, which underlines the importance of traveling in local culture.Greg Schulze, Chief Commercial Officer of the Expedia Group, emphasizes that people are still unbroken despite global challenges. This insightful study was carried out by Wakefield Research on behalf of the Expedia Group between February 14 and March 3, 2025 and gives hope for a continued positive development for the travel industry.
For more information about the study and your results, please visit the articles from daily menu and yahoo finance .
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