Baht strength brakes Pattayas Tourism: Where is the upswing?

Baht strength brakes Pattayas Tourism: Where is the upswing?

Pattaya, Thailand - The Thai baht recently upgraded itself slightly compared to the US dollar. On May 19, the currency opened at $ 33.19 per dollar, which means an improvement compared to the weekly closing course of 33.27. However, analysts warn that this currency strength alone is not sufficient to sustainably revitalize the tourism sector. Rather, political uncertainties and the competitive pressure of neighboring countries such as Vietnam, Malaysia and Indonesia burden the recovery of tourism in Thailand. The short -term exchange rose forecast is between 33.10 and 33.40.

The political situation in the country remains tense. Misses such as an unclear visa policy and the lack of a sustainable tourism strategy tighten the challenges. Despite a slight increase to tourists in Pattaya, favored by more stable weather, the recovery remains fragile. A stronger baht does not automatically lead to higher income or number of visitors. Without a coherent national tourism strategy, the question arises whether Thailand can regain its competitiveness in tourism. In addition, upcoming dividend drainage of around 9.5 billion baht must be taken into account, which could continue to put the baht under pressure.

dynamic recovery of the tourism industry

The Thai tourism industry also shows positive signs of dynamic recovery. According to Wochenblitz.com support visa relief as well as strategic measures to attract foreign tourists this positive development. In 2023, around 35.5 million international travelers visited Thailand, an increase compared to 28.2 million in the previous year. The visa -free regulations for Chinese visitors are an essential factor for this increase.

Although the numbers missed the goal of the Ministry of Tourism and Sport of 36.7 million visitors, they were close to the forecasts of the Bank of Thailand, which expected 36 million arrivals. The most important strategies include adapting the visual moods and promoting cultural projects, such as the successful series "The White Lotus". Due to this initiative, Thailand was also able to increase its attractiveness for LGBTQ travelers through the legalization of same-sex marriage.

increase through international tourists

Last year 6.7 million Chinese tourists came to Thailand, which represents a restoration of 60 % compared to the 2019 figures. There were also special contributions from visitors from Malaysia and India, which contributed significantly to the upswing through funding programs for visa-free trips. Official data show that European, Indian and Russian tourists have already exceeded the level of before pandemic.

Despite this positive development, the World Bank warns that expenses per tourist could remain lower by 2025. The improvement of the shopping experience is also emphasized as an urgent point. In order to ensure the ongoing success of the industry, the close cooperation between private and public sectors is essential to further promote and expand the tourism industry.