Duy Xuyen: Local products conquer the market with a new production network

Duy Xuyen: Local products conquer the market with a new production network

Duy Xuyen, Vietnam - The Fischsaucenfabrik Cua Dai in the municipality of Duy Nghia has established itself as a pioneer in working with local fishermen to guarantee a constant supply of raw materials for product processing. This model shows how networked production can increase efficiency. At the same time, the Huy Hoang trade in Duy Phu with its black apple snails developed an innovative production and processing model. The factory supplies households with snail seeds and raw materials and buys their end products, which stabilizes the local economy.

A remarkable success is the certification of the factory bamboo tube product, which was awarded the 3-star ocop label in 2024. Such successes contribute to the added value and quality of the local products. In addition, the Fischsaucenfabriken Cua Dai and Duy Trinh have established a cooperation to support the fishermen with fuel and other fisheries. Unsigned contracts also ensure that there are sufficient raw materials for fish saucen production.

OCOP products and their challenges

The interest in the Duy Trinh Fischsauce is growing continuously, which further promotes the efforts of the local manufacturers. A total of 28 products have been recognized in Duy Xuyen according to OCOP standards in Duy Xuyen, including six 4-star and 22 3-star products. This program, which promotes the standardization of processes and the use of scientific and technological progress, is a step in the right direction.

Despite these progress, there are considerable challenges. Many OCOP products are characterized by a low production capacity that is unable to cover the demand for the market. In addition, the marketing options of many companies are difficult to expand, which inhibits growth and development of these products.

Value chains and sustainable development

The creation of value chains ranging from raw material production to processing to consumption has started to promote sustainable development in the region. The cooperation between farmers, scientists, companies and managers is crucial to increase the efficiency and quality of the OCOP products. However, there are still numerous restrictions on the implementation of projects to link these value chains.

The average production volume of many ocop companies is often small and season-dependent. Difficulties in ensuring stable raw material supply as well as inadequate capacities for investments in infrastructure and technology hinder growth. In addition, the consumption of ocop products is strongly linked to events and festivals without being available.

In order to remain competitive in global markets, OCOP products must meet strict requirements for intellectual property and product standards. In addition, the linking of OCOP product production with the tourism sector in Duy Xuyen is being used to create additional sales opportunities. According to the reports ofVietnam.vnandVietnamplusHowever, there are also the challenges that need to be mastered.