Vietnam on Expo 2025: Cultural splendor and digital innovation in focus!

Vietnam on Expo 2025: Cultural splendor and digital innovation in focus!

On May 19, 2025, an important declaration of intent between the Department of International Cooperation by the Ministry of Culture, Sport and Tourism and the TikTok platform was signed in Hanoi. This cooperation aims to effectively communicate and promote Vietnamese culture, sport and tourism on TikKok. The partnership is particularly important with regard to Vietnam's participation in the World Exhibition Expo 2025 in Osaka, Japan, which takes place from April 13 to October 13th.

The Vietnamese message is strengthened in their communication by supporting Tikkok, which includes programs such as the hashtag #vnworldexpo. The hashtag is intended to invite content manufacturers to visit the Vietnam Exhibition House and create creative content. Since its opening, Vietnam Exhibition House has been one of the most popular exhibition halls for Japanese visitors to Expo 2025.

event program and highlights

The planned event program as part of the Expo 2025 comprises several remarkable events. These include:

• The exhibition "President Ho Chi Minh - Symbol of Peace and Friendship" from 23 to May 25th.
• Vietnam National Brand Week from May 26th to June 1st.
• quang-ninh week on the Expo 2025 from June 3 to 6.
• A program for promoting tourism in Quang Nam and because Nang from June 9th to 11th
• binh-Phuoc week from June 13th to 16th

nguyen Phuong Hoa, director of the international cooperation department, expressed hope that visitors to the Vietnam Exhibition House not only learn more about Vietnam, but also discover potential investment and cooperation opportunities. The Memorandum of Understanding is intended to strengthen the cooperation between the Vietnamese government and TikTok and maximize the potential of digital platforms to promote Vietnamese cultural values.

The Vietnam Exhibition House

The Vietnam Pavilion at Expo 2025 in Osaka was officially opened on April 24, 2025. With the topic "An inclusive society in which people are the focus", the pavilion extends over 300 square meters and has a traditional conical in its design. It combines eastern aesthetics with modern technology and offers a variety of live performances, including Lotus dances and water doll games.

A highlight is the show "The Beauty Vietnam" that combines traditional music with contemporary lighting design. For the first time, a virtual pavilion on the "Virtual Expo - Yumeshima in the Sky" platform is offered in parallel, in which users can navigate with avatars in áo dài and nón lá and call up multilingual content in English and Vietnamese. The physical pavilion also offers leading technologies such as touchscreens, augmented reality, virtual reality, holograms and digital maps that enable interactive experience with Vietnam's inheritance, landscapes and craftsmanship.

Participation in Expo 2025 comprises over 150 countries and international organizations and is expected to continue until October 13th. In addition to the events already mentioned, the national tourism year 2025 is also announced with the topic "Hue - the old capital, new possibility". This initiative aims to link culture, tourism and technology to promote foreign interest and to enable deeper cooperation between Vietnamese companies and Japanese partners.

At future events such as Vietnam Value Week (from May 26 to June 1) and Vietnam National Day (on September 9), it is still important to be emphasized for cultural diplomacy and international cooperation.

Further information on this topic can be found at vietnam.vn and Bao Quang Nam .