Vietnam inspires: 7.67 million tourists and big challenges!

Vietnam inspires: 7.67 million tourists and big challenges!

Da Nang, Vietnam - Vietnam has a significant increase in international visitor numbers. According to the General Statistics Office , the number of international tourists in the first four months of 2025 will be estimated at around 7.67 million. This corresponds to an impressive increase of 23.8 % compared to the previous year. This development reflects the growing interest in Vietnam as a travel destination.

Most international tourists come from Korea, China, India, the Philippines and Russia. Factors such as direct flights and visa incentives play a crucial role in the attraction of foreign guests. In addition, Vietnam is planning to open up new international markets, especially in the wealthy Middle East, to further increase the number of visitors.

tourism industry under pressure

Nevertheless, the Vietnamese tourism industry is faced with challenges. Some provinces are currently unable to cover the tourist need. The focus is on the quality of the accommodation offers. The Ministry of Culture, Sport and Tourism has carried out an inspection in Da Nang to comply with legal provisions in the area of ​​tourist accommodation. Hotels were discovered with unrealistic star reviews on online booking platforms. A total of four hotels were asked to remove their unknown or expired star evaluation.

The necessary improvement in hotel quality, the language skills of the tourists and the satisfaction of tourists is a central concern. In view of the fact that a global recovery in tourism is expected in 2025, Vietnam has to take decisive steps to survive in international competition.

factors for future success

A decline in international visitors to Vietnam can be observed at the beginning of the summer season. In addition, domestic tourists tend to strive for new and more attractive travel destinations. Therefore, it is urgently needed for all levels and sectors in Vietnam to improve the quality of service, infrastructure and communication work to attract and keep tourists.

of central importance are the challenges that the Vietnamese tourism industry must master. These contain inconsistent service quality, misleading advertising and violations of the law. In order to counteract this, the Ministry plans a comprehensive inspection process that includes international travel companies, accommodation companies, tourist areas and travel guides. Particular attention is paid to those places that make the wrong quality and star information or give yourself stars.

popularity of the destinations

In the perception of international travelers, Ho Chi Minh City and Hanoi are among the most popular cities in Vietnam. While Ho Chi Minh City 2024 reached the 76th place in the world's most popular cities, Hanoi took 83th place. These rankings illustrate the growing attractiveness of Vietnam in the global tourism scene.

The development of the tourism sector in Vietnam is remarkable. In 2003, the income from tourism was around 1.24 billion euros, while it rose to 10.57 billion euros before the 2019 corona pandemic. However, the sector experienced a decline to 2.83 billion euros in 2020, which corresponded to a drastic decline of 73 %. Future strategies must aim to reach the heights reached again before pandemic.

The Vietnamese tourism industry is at a turning point and must energetically master the upcoming challenges in order to fully exploit the immense potential of the country.