Bathing pleasure and hiking lust: Appenzeller tourism over time

Bathing pleasure and hiking lust: Appenzeller tourism over time

Schwellbrunn, Schweiz - As part of the exhibition "Flowers and Books", an event in Schwellbrunn took place on May 18 to present the anniversary book "Bathing Rude, Wanderlust und Pistenraum" by Appenzellerland Tourismus AI. The book published in April was written by the historians Kathrin Moeschlin and Nadia Pettannice. The discussion about the book creation was moderated by Susanna Schoch, the publishing manager. Tourism managing director Guido Buob also took part in the discussion round and highlighted the development of tourism in Appenzellerland.

The book comprises 176 pages that are supplemented with historical images. It addresses the development of tourism since the “Kur- und Verkehrsverein Appenzell” was founded 125 years ago, which is considered the predecessor of today's Appenzellerland Tourismus Ai association. In his contribution, Buob emphasized how essential the knowledge of the tourism history is for current development.

The importance of tourism history

The event established a valuable connection between history and the current tourism policy in the canton of Appenzell Innerrhoden. Managing Director BUOB explained the challenges with which the association had confronted over the years, including a willfully destroyed resting benches, the effects of the world wars and the constantly changing communication strategies. The book should not only show the historical development of tourism, but also address the necessary adjustments to the needs of the guests.

The "bathing pleasure, hiking lust and slope dream" book also offers an insight into the attempts to establish Appenzell as winter sports and congress locations. These initiatives were often associated with different success. The exciting history of the development and the challenges that the association faced make the narrative particularly captivating and informative.

public book presentation

A public book presentation took place on April 10, 2025 at 7:00 p.m. in the small council hall. The authors presented their findings and invited to discussions. Interested parties can acquire the book, which is available for CHF 38 in the Tourist Info, in Appenzell's bookshop and in the online shop.

Overall, the book makes an important contribution to the documentation of the history of the association, which has made a decisive contribution to the development of Appenzellerland over the years. It not only reflects the past, but also offers valuable perspectives for the future of tourism in the region.

For more information on the content and book availability, visit the pages of Appenzell24 and Appenzell.ch .