Tourism Day 2026: Baden-Württemberg shows strong tourism performance!

Tourism Day 2026: Baden-Württemberg shows strong tourism performance!

Around 800 guests from politics and tourism took part in the State of Baden-Württemberg's Tourism Day on January 19, 2026, which took place in Stuttgart as part of Germany's largest holiday trade fair, the CMT. The event, which is considered the most important tourism specialist congress in the country and one of the largest of its kind in Germany, served as a source of inspiration and a discussion platform for current and future-oriented topics in tourism. State Secretary Dr. Patrick Rapp said in his welcoming speech that tourism in Baden-Württemberg in 2025 was able to maintain the high level of the previous year.

The tourism day offers Baden-Württemberg tourism players from state and local politics as well as the tourism industry the opportunity to exchange ideas. Every year the event has a special theme that reflects the tourism policy events of the year. The aim of the conference is to impart know-how and encourage participants to integrate the selected topic into their tourism work. With this event, the Ministry of Economics, Labor and Tourism is setting important tourism policy accents and providing valuable impulses for sustainable tourism. This is particularly important as Tourism Day marks the start of the new tourism year and attracts around 800 to 1,000 guests wm.baden-wuerttemberg.de reported.

Diversity and uniqueness of tourism

In the opening speech, Dr. Patrick Rapp not only highlighted the country's tourism diversity, but also emphasized the high-quality offerings that the country has to offer. Increasing visitor numbers and a positive balance in recent years show that staying in Baden-Württemberg remains attractive for many people. These attitudes and commitments are particularly relevant in the current times when tourism is characterized by many challenges.

The event also strengthens its important function as a network platform, which enables the various players in tourism to exchange ideas and optimize their strategies. Participation in the event is not only a sign of appreciation for the industry, but also an opportunity to work together on the future of tourism in Baden-Württemberg. This objective is further promoted by the established network event, which attracts attention both domestically and in countries near the border.

For further information about the tourist situation in Baden-Württemberg, those interested can view the statistics and data statistic-bw.de see.