Resilient tourism: Innovation summit in Seefeld enthusiastic!
Resilient tourism: Innovation summit in Seefeld enthusiastic!
On May 20, 2025, the third Euregio network meeting between Bavaria and Tyrol took place in the congress center in Seefeld, Tirol. The topic was "resilience in tourism - innovation and cooperation across borders". The event was organized by the Euregio Zugspitze-Wetterstein-Karwendel in cooperation with the Office of the Tyrolean state government. The aim was to strengthen the cross -border cooperation in the tourism sector and to discuss innovative approaches for sustainable development in the Alpine region.
The opening speech held Andreas Reiter from the ZTB Future Bank, who addressed current challenges such as climate change, seasonal dependencies, shortage of skilled workers and the overloaded infrastructures. The discussion about the need to develop innovative approaches that combine digitization, cross -border cooperation and sustainable developments was particularly important.
innovative projects presented
As part of the event, three projects were presented that cover various aspects of resilience and sustainability in tourism:
- FH Kufstein : Project "Resilienter Tourism" with the course "Resilience Manager in Tourism".
- Nature parking Ammergau Alpen and Karwendel : Project Visitor monitoring in cooperation with outdooractive.
- District forest inspection Imst : Inclusion in the Reutte recreation area through a new classification system for hiking trails.
In addition, a panel discussion with Governor Anton Mattle, Marion Appold and Sophia Kircher took place. The acceptance and the challenges in tourism were discussed here. The end of the event was an excursion to the historic Holzerhütte in Scharnitz, in which insights into the history of wood use were given. The event was primarily used to promote dialogue and network between the Bavarian and Tyrolean actors in the tourism sector.
Interreg projects to support tourism
In addition to the discussions at the Euregio event, the Interreg projects in Bavaria-Austria VI-A program are important. These include numerous projects that aim to strengthen the competitiveness of companies in rural border areas and to enable future -proof development in tourism. A highlight of these programs is the “Life -worthy Alpine region” project, which wants to develop participatory solutions for sustainable tourism in Chiemgau and Salzkammergut. Interreg-bayaut.net also calls the "Resilienter Tourism" project, which develops strategies for crisis resistance in the tourism industry. These مشاريع conclude that cross -border cooperation and innovation are essential to meet the challenges of modern tourism. The event and the projects listed illustrate the importance of sustainability and resilience in the Alpine region, both for the local population and the tourist players.
Overall, it can be seen that the topics and projects discussed to build up a strong and networked tourism for the future.
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| Ort | Seefeld, Tirol, Österreich |
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