Tourism Day: Tegernsee combines forces for strong future!

Tourism Day: Tegernsee combines forces for strong future!
Tegernsee, Deutschland - On May 23, 2025, the day of tourism took place in the picturesque Tegernsee, an important event that gathered around 200 tourist service providers. The Minister of Finance and Home, Albert Füracker, was invited as a guest speaker and emphasized the central message of the event: "Cohesion and cooperation" are essential for the tourist development of the region. According to it is crucial that the five locations are round at Tegernsee, supported by Tegernseer Tal Tourismus GmbH (TTT), work closely together.
The TTT is praised for its successful merger of the region, with managing director Christian Kausch gave positive feedback on the cooperation of the participants. Kreuth's mayor Josef Bierschneider pointed out that the community alone could not meet the challenges of tourism. This is also evident in the latest statistics of regional development Oberland (REO), which show a clear increase in tourism. In 2023 the Alpine region Tegernsee Schliersee 756,873 recorded arrivals and 2,532.306 overnight stays, which is an increase compared to the previous year, but far away from the pre -crisis level of 2019, as Tegernseer voice reported.
results and views
The event also offered space for informative lectures. Barbara Radomski, Managing Director of Bayern Tourismus Marketing GmbH, presented pleasant results: In 2024, Bavarian tourism generated sales of 47.5 billion euros and created 550,000 jobs. Particularly noteworthy is the record year 2024 with 103 million overnight stays, while the Tegernsee experienced an increase of 2.28 % for overnight stays and 5.55 % in arrivals.
Another highlight was the lecture by Maria Vassilakou, the former Vice Mayor of Vienna. She spoke about successful urban developments by partnerships, while Peter Tauber, author and former Parliamentary State Secretary, ended the event with his final lecture "Trust the new ways".
regional challenges
In view of the positive developments, however,challenges in front of the region are also available. The average length of stay of the guests at 3.35 days has been shortened. In addition, there is an aging of the guests in some places, which requires targeted measures to increase attractiveness and diversify the offer. Bayrischzell in particular shows how a hotel new settlement can have positive effects on overnight stays and younger guests.
The current data proves that the Schliersee market is at the top with 162,837, while Bad Wiessee shines with the most overnight stays (567,683). Among the communities, Gmund has the strongest increase in arrivals (+28.3 %) and Tegernsee the greatest increase in overnight stays (+15.2 %).
The event on Lake Tegernsee once again underlined that the cohesion in the region is essential in order to promote tourist development and optimally use the potential of the Tegernsee Alpine region.
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Ort | Tegernsee, Deutschland |
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