Leipzig Convention Network: New face for Germany's top congress city!

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Leipzig presents itself as a new conference location: brand relaunch, new website and strong positioning for MICE activities.

Leipzig Convention Network: New face for Germany's top congress city!

Leipzig is proving to be an up-and-coming conference location in Germany and Europe. In a remarkable realignment, the “Leipzig Convention Network” (LCN) presents itself with a fresh name and design following a comprehensive brand relaunch. The central contact point for this network is Leipzig Tourismus und Marketing (LTM) GmbH. Almost 4 million overnight stays were recorded in Leipzig in 2024, of which over 50% came from business travelers. This underlines the high demand for Leipzig as an attractive conference location and the strong positioning in areas such as medicine, life sciences, digital economy and green tech mynewsdesk.com reported.

Another important component of the new appearance is the renaming of the “Congresses & Meetings” department to “Leipzig Convention Bureau” (LCB), which is specifically aimed at increasing the visibility of the location. With a network of around 50 partners, including congress and event locations as well as conference hotels, the LCN is well positioned to offer a wide range of services. The new website at www.leipzig-convention.com promises user-friendly access to information about partners and offers, including booking requests and room sizes.

Diverse venues and services

The Congress Center Leipzig (CCL) plays a central role in the Leipzig trade fair complex, which opened in 1996. In a park-like setting, the CCL combines aesthetic appeal with modern media and conference technology. It rents rooms and areas for congress events and offers comprehensive advice on the optimal arrangement of events.

The CCL's facilities include 23 event rooms, with the largest hall accommodating up to 1,000 people. Furthermore, 3,800 m² of light-flooded foyer space is available for presentations and catering. Hall 2 is also suitable for plenary sessions and larger exhibitions. The CCL thus meets the highest standards of quality and service. Customers benefit from an extensive service network, which includes, among other things, high-quality catering from fairgourmet GmbH and technical support from FAIRNET GmbH gcb.de reported.

Outlook for upcoming events

The LCN's new cross-media campaign will be distributed across various channels such as print media, an updated website, newsletters and online banners. A highlight is the presence of the Leipzig Convention Bureau at IMEX 2025, which will take place in Frankfurt from May 20th to 22nd. A selection of regional delicacies will be presented at stand G160, supported by partners such as the Congress Center Leipzig and The Westin Leipzig. These measures are intended to further strengthen the perception of the location as a first-class location for congresses and events.

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