Sustainable tourism: Experts discuss the future in Mallorca!

Sustainable tourism: Experts discuss the future in Mallorca!

Palma de Mallorca, Spanien - The challenges of tourism are the focus of the upcoming Eforum 2025 conference in Mallorca. On June 11th, the professor of marketing and market research, Estrella Díaz, will give her lecture with the title “Beyond the travel destination: Sustainability in tourism, technology and data management in the digital age” in the Museum ES Baluard in Palma de Mallorca. The two -day conference brings together experts from the areas of environment, renewable energies, tourism and sustainable architecture to discuss innovative approaches to promote sustainable tourism development. Loud Mallorca Magazine is emphasized by the role of technology and data in order to increase the efficiency in the tourism sector and to make travel destinations more sustainable and resistant.

díaz emphasizes that future tourism should not only be focused on economic aspects, but also to regenerate environments and promote people's well -being. Regenerative tourism is presented as a concept that strives for positive effects such as the restoration of ecosystems and strengthening local communities.

Regenerative tourism as a key

The Balearic Islands are said to be a model for regenerative tourism, in which local consumption promotes and tourism is closely linked to the values ​​of the region. Necessary changes for a more circular tourism model include the redesign of the tourist offer with low environmental pollution, the integration of local providers as well as the promotion of sustainable modes of transport and the more conscious handling of natural resources. With an increase of 25% of tourists in the period from 2018 to 2023, which means over 16 million visits per year, Mallorca is also faced with serious problems, such as overcrowded roads and a stressed water supply, which underline the need for sustainable solutions, such as tourobs reported.

In the course of over -tourism, sustainable and regenerative practices are increasingly being sought to reduce the pressure on overcrowded travel destinations. Protests in cities such as Barcelona, ​​where citizens demonstrate against the negative effects of tourism, illustrate the urgency of this change. While Barcelona plans to stop the rental of holiday apartments until the end of 2028 to combat the shortage of housing, Mallorca also presents challenges that require innovative approaches to the solution.

technology and data for sustainable practices

The requirement of tourism destinations to become active actors in ecological and social regeneration is becoming increasingly urgent. During this change, digitization plays a central role. The need for a robust digital infrastructure becomes clear in the “Smart Tourism Destinations” project, which aims at continuous innovation and the use of data to optimize resource use.

Overall, the developments in Mallorca and other destinations show that a balanced balance between the interests of tourists and the needs of local communities must be solved. The results of renewable tourism could be crucial to cope with the challenges of over -tourism and strengthen the regional communities.