Travel fever in Switzerland: This is how the professionals are planning for 2025!

Travel fever in Switzerland: This is how the professionals are planning for 2025!

Schweiz, Land - A current survey under Swiss travel professionals, published by Travel Inside , shows a clear preference of the Swiss population regarding their travel living and targets for 2025. Insights into the most popular travel times and into the booking behavior of vacationers.

The survey showed that the summer is 43% the preferred travel period, followed by autumn with 32%. Spring and winter play a lower role in the travel plans of Swiss with only 16% and 9%. With regard to the travel destinations for 2023, a large part of the travelers aim at the Mediterranean (38%) and overseas (35%). With 11% each, the north of the European north and Switzerland itself are also popular options, while cruises with 5% are less in demand.

booking behavior and travel habits

The booking behavior is also revealing: 73.5% of the respondents book their trips more than 90 days in advance. Of these, 43.5% of these book between 90 and 180 days before departure, while 30% even plan more than 180 days in advance. Only a small part, 17%, decides to book less than 90 days before departure; Among them are 9%that book less than 45 days in advance. Last minute bookings are extremely rare at 0.5%.

The Swiss population shows a total of travel affin. In 2023, each person in Switzerland undertook an average of 2.9 trips, which led to almost 24 million trips as a whole. Daily trips and short trips in particular are very popular, with an increase to 76.4 million day trips compared to 64.4 million in the previous year.

popular travel destinations and motivations

Domestic is the most common travel destination, with around 8.4 million overnight travel trips. For trips abroad, Germany and Italy dominate around 2.8 million or 2.7 million overnight travel trips. In total, around 15.2 million overnight travel trips were made, which is a significant increase compared to the previous year.

The most important travel motif has proven to be the recovery of what applies to domestic, abroad and day trips. In addition, many Swiss people see local recreation more attractive than shorter air trips or cruises.

trends in bookings

The trend towards direct booking is clear: 68% of Swiss book your vacation organization directly from the provider. Only 31% use online platforms and 19% book offline in the travel agency. Online bookings, especially via booking portals, are becoming increasingly important. Booking.com leads in the area of ​​accommodations, while ebookers and Aldi Suisse Tours are ahead at package tours. Interestingly, the number of classic travel agencies and organizers in Switzerland dropped to around 1,981.

These developments in the travel behavior of Swiss mirrors not only resolve the preferences for certain travel times and goals, but also show how the way the way travel is booked. The year 2025 promises exciting changes in the tourism sector.