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Ski areas unite forces: sustainability is the focus of the winter season!
Leading ski resorts will establish the Global Sustainability Ski Alliance on May 7, 2025 to promote sustainable tourism and emissions reduction.
Ski areas unite forces: sustainability is the focus of the winter season!
On May 7th, 2025 at the Interalpin in Innsbruck Global Sustainability Ski Alliance founded, the first of its kind in the ski industry. This initiative brings together leading international ski resorts with the aim of reducing emissions in ski tourism and driving sustainable innovation.
Members of the alliance are renowned ski resorts, including KitzSki from Austria, Compagnie des Alpes from France, Kronplatz from Italy, LAAX from Switzerland, Levi Ski Resorts from Finland, NZSki from New Zealand, the Oberstdorf Kleinwalsertal Bergbahnen from Germany and SkiStar, which operates in both Sweden and Norway. These ski areas collectively represent around 25 million skier-days and operate more than 800 ski lifts.
Goals of the alliance
The Global Sustainability Ski Alliance pursues several key goals. A central point is the reduction of CO2 emissions in order to meet the climate goals of the Paris Agreement. To achieve this, members focus on developing innovations with low CO₂ emissions and standardizing environmental data to monitor their environmental footprint.
In addition, strengthening local communities and assuming social responsibility is part of the Allianz strategy. Sharing best practices for measuring and communicating commitment to sustainable tourism is crucial to fostering collective responsibility within the industry. All participating ski areas have already implemented their own sustainability initiatives, which they would like to further strengthen as part of this alliance.
Collective commitment to sustainability
The members emphasize the importance of technical cooperation and collective responsibility to sustainably transform ski tourism. By exchanging experiences and resources, the entire industry should benefit from the initiative and set new standards in the area of environmental standards.
Overall, the founding of the Global Sustainability Ski Alliance is a groundbreaking step in the ski region, which is intended to have a positive impact not only on the companies themselves, but also on the associated communities and the environment. With a clear focus on sustainability and innovation, this alliance is sure to have a significant impact on the future of ski tourism.