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TUI strengthens presence: 20% share in Bentour Reisen secured!
TUI acquires 20% of Bentour Reisen, while Bentour receives 20% of Nazar Nordic. Transaction under approval.
TUI strengthens presence: 20% share in Bentour Reisen secured!
The tourism industry is experiencing an exciting development: the TUI Group signed a contract on June 23, 2025 to obtain a 20 percent stake in Bentour Reisen. In return, Bentour Reisen also receives a 20 percent stake in Nazar Nordic AB, a subsidiary of TUI in Sweden. This transaction demonstrates the ongoing cooperation between the two tour operators and aims to strengthen the market presence in Northern Europe and German-speaking countries.
Bentour Reisen is a family-run Swiss tour operator that specializes in the German-speaking markets in Austria, Switzerland and Germany. In contrast, Nazar Nordic focuses on the Scandinavian markets of Denmark, Norway, Sweden and Finland. Both companies offer their customers high-quality vacation products, with a focus on all-inclusive trips to Türkiye and Greece. These market segments offer potential synergies and a harmonious expansion of the product range of both companies.
Strategic partnership
Not only were the agreements signed on the stated date, but they are also subject to approval by the antitrust authorities. This approval is a crucial step to ensure that the partnership complies with competition guidelines and does not adversely affect market conditions.
According to information from fvw.de, this partnership is seen as an opportunity to expand the offerings of both companies and expand their positions in the respective markets. With this strategy, TUI is pursuing a coherent network of its subsidiaries in order to position itself even better in international comparison.
Bentour Reisen and Nazar Nordic both describe themselves as all-inclusive travel specialists, which further underpins the framework for this transaction. The composition of market shares and the ability to reduce costs through joint initiatives could significantly increase the competitiveness of both companies in the highly competitive travel market.
Overall, this development represents an important step into the future for both TUI and Bentour Reisen and could have a significant impact on travelers and the industry as a whole.