TUI strengthens presence: 20 % share of bentour travel secured!

TUI strengthens presence: 20 % share of bentour travel secured!

Schweiz - The tourism industry is experiencing an exciting development: On June 23, 2025, the TUI Group signed a contract to obtain 20 percent of the shares in bent tour travel. In return, Bentour also receives 20 percent shares in Nazar Nordic, a subsidiary of TUI in Sweden. This transaction shows the progressive cooperation between the two tour operators and aims to strengthen the market presence in Northern Europe and German -speaking countries.

Bentour Reisen is a family -run Swiss tour operator who specializes in the German -speaking markets in Austria, Switzerland and Germany. In contrast, Nazar Nordic focuses on the Scandinavian markets of Denmark, Norway, Sweden and Finland. Both companies offer their customers high-quality vacation products, with the focus on all-inclusive trips to Türkiye and Greece. These market segments offer potential synergies and a harmonious expansion of the product range of both companies.

strategic partnership

The agreements were not only signed on the date mentioned, but are also subject to approval by the antitrust authorities. This approval is a crucial step to ensure that the partnership is in line with the competition guidelines and that the market conditions are not unfavorable.

According to information from FVW.de, this partnership is seen as an opportunity to expand the offers of both companies and to expand the position in the respective markets. With this strategy, TUI follows a conclusive networking of his subsidiaries in order to make themselves even better in international comparison.

Bentour Reisen and Nazar Nordic both describe themselves as all-inclusive travel specialists, which further underpinings the framework conditions for this transaction. The composition of the market shares and the ability to reduce costs through joint initiatives could significantly increase competitiveness of both companies in the highly competitive travel market.

Overall, this development is an important step into the future for both TUI and Bentour Reisen and could have a significant impact on travelers and the industry as a whole.