Vacation editions of the German -speaking Swiss: Average CHF 3,000!

Vacation editions of the German -speaking Swiss: Average CHF 3,000!

A current survey on travel culture in German -speaking Switzerland shows that the middle class has its travel budgets well under control. A study by Swiss Bankers, which was carried out by Appinio and encompassed around 1,600 respondents between the ages of 14 and 99, showed that most German -speaking Switzerland plan a holiday budget between CHF 2,000 and CHF 4,000. It is particularly noteworthy that 36% of travelers remain in this budget frame, whereas 28% spend less than CHF 2,000. Scars 17% of the respondents with a budget of CHF 4,000 to CHF 6,000, around CHF 20% spend more than CHF 6,000 for travel. This illustrates the variety of willingness to travel, while the majority also shy away from great expenses.

The average travel behavior of German -speaking Switzerland is also revealing. The average duration of travel is almost 11 days, with longer trips to be the exception. About a quarter of the travelers state that they are traveling for more than two weeks. The planning is often planned for ahead: Book 33% 4 to 6 months in advance, and the majority plans their trip at least a month in advance. Booking is particularly common in the age groups 25 to 34 and 45 to 54 years.

popular travel species and booking methods

The results of the Swiss Banker's travel study 2024 underline the preferences of the German -speaking Swiss. Beach holidays are very popular with 61.2% of the respondents, followed by city trips that make up 51%. Hiking holidays are attractive for 32%, while cruises and bike holidays are less popular. The respondents also state that they often travel in family or friendly groups; 54.2% prefer the family as a travel partner, followed by couples with about 33%.

The booking methods also illustrate a significant detail: 68% of travelers use laptop, computer or tablet for their bookings, while less than 6% fall back on the phone or travel agencies. This shows that digitization has also strongly shaped travel behavior. In addition, it is noteworthy that people traveling alone are often older, since about 17.5% of the sole traveling respondents can be found in the age group of seniors.

sustainability and future developments

Another interesting focus of the survey is the topic of sustainability. For 34% of the generation of 65 years of age, sustainability is a relevant topic when traveling. This could indicate that there is a stronger awareness of environmentally friendly travel options in this age group, which could affect future trends. Overall, the comprehensive data testifies to a diversified travel culture in German -speaking Switzerland, which takes into account both financial aspects as well as personal preferences and values. The survey shows that the German -speaking Swiss people like to plan in advance and use the advantages of digitization to design their trips.

For further information on the results of the survey and the preferences of travelers, the studies can be found at Swiss Bankers