From snacks to ASMR star: Wang Yuxian revolutionizes the eating culture!

From snacks to ASMR star: Wang Yuxian revolutionizes the eating culture!

Leshan, Sichuan, China - Wang Yuxian, an over 30-year-old entrepreneur from Leshan, Sichuan, has caused considerable attention with her restaurant, which served local specialties such as chicken stomachs, rabbit meat and ducking. Together with her boyfriend Yang Yanli, she had a decline in income in early 2025. But a creative move should revive your business.

In March 2025, Wang posted a video in which she plucked chicken stomach springs that quickly went viral. It achieved more than 5 million views. She started streaming this process live every day and generated an ASMR experience through the use of a sound amplifier. The live streams attracted over 12,000 spectators, with an average length of stay of 38 minutes, especially late at night. Some spectators reported that the streams helped them with insomnia.

Healthy delicacies from chicken stomachs

chicken stomachs are not only an interesting dish, but also extremely nutritious and tasty. They contain about 20 grams of protein per 85 gram portion and less than 3 grams of fat. In addition, they are one of the cheapest protein sources and often available for a few euros per kilogram. The most important nutrients include vitamin B12, niacin, choline, iron, selenium and zinc. Wang and Yang sell a 250 g portion of their chicken stomachs for 26 Yuan, which corresponds to around 90,000 and

There are various preparation methods for chicken stomachs, including:

• cooking and braising: 30-45 minutes with salt, garlic and spices.
• frying: roll in seasoned flour and fry golden brown.
Fry
• or stirring the pan: Cut into slices and fry with onions and peppers.
• grilling: marinate and grill in soy sauce, garlic and vinegar.
Slowly cook
• : put them in a Schongarer with broth and vegetables.

business success through creativity

The nighttime live streams significantly increased the sales of Wangs Restaurant. Her monthly income with Yang now exceeds 200,000 Yuan (around 710 million and). Despite the success, the intensive work has shown its physical limits. Wang and Yang often feel tired and complaints about pain in hands and elbows, as they have to catch about 15 kilograms of swimmers every day to meet demand.

However, there are also health concerns. Some guests express concerns about the accumulation of toxins in chicken stomachs. Wang assures that she thoroughly cleans the food before preparing and removed excess springs. When preparing, care should be taken to ensure that chicken stomachs contain a certain cholesterol, and they should therefore be consumed in moderation, especially by people with gout.

In southern China, chicken stomachs are not only a local specialty, but have also developed into a popular snack, often marinated and prepared with chilli and sesame oil. With her innovative idea, Wang not only secured her business success, but also raised awareness of this often underestimated delicacy.

Newsner reports on the advantages of chicken stomachs.