Lucerne strengthens tourism acceptance: Together for a blooming future!

Lucerne strengthens tourism acceptance: Together for a blooming future!

Luzern Tourismus AG (LTAG) has set itself the goal of increasing awareness and acceptance of tourism among the population. Loud htr.ch The necessary measures are important not only for the current economic success of tourism, but also for the long-term local anchoring of this industry.

In the current financial year and in the coming years, LTAG will increasingly focus on disseminating information to guests and raising awareness among the population. National projects are being launched to better inform the population about the benefits and importance of tourism.

high acceptance of tourism in Lucerne

A national study has found that 78% of Swiss are proud to live in Switzerland, while only 5% consider tourism a concern. These figures demonstrate a high level of acceptance and positive perception of tourism, which is important for Lucerne. Nevertheless, the LTAG is open to critical voices that are taken seriously.

Tourism acceptance involves more than just passive acceptance of tourist activities; it means a committed and positive view of tourism. In Lucerne, the tourism industry is perceived positively by the majority of the population.

Measures to improve acceptance

In order to further strengthen acceptance, LTAG has introduced measures for various stakeholder groups. This includes, among other things, the introduction of a parking fee for coaches in Lucerne from April 1st. Such steering measures are necessary to make tourism sustainable and to take the interests of the population into account.

LTAG is actively involved in the areas of planning, sales, permits and communication in order to promote the most positive perception of tourism. A change in the board of directors also contributes to the further development of the company. Jessica Ternes has resigned from her position on the Board of Directors due to term limits. Philipp Hächler, who has been general manager of the Holiday Inn Express Lucerne-Kriens hotel since 2018, was elected to the board of directors as the new representative of the hotel industry. His extensive experience in the industry is considered an asset.

For further information on raising awareness and acceptance of tourism in Switzerland, those interested can download the documents from seco.admin.ch see.