Lucerne strengthens tourism acceptance: together for a blooming future!

Lucerne strengthens tourism acceptance: together for a blooming future!

Luzern, Schweiz - The Lucerne Tourismus AG (LTAG) has set itself the goal of strengthening the sensitization and acceptance of tourism within the population. According to htr.ch , the necessary measures are not only important for the current economic success of tourism, but also for the long-term local anchoring of this industry.

In the current financial year and in the coming years, LTAG is increasingly focusing on the transfer of information on guests and the awareness of the population. National projects are launched to better inform the population about the advantages and the importance of tourism.

High acceptance of tourism in Lucerne

A national study has shown that 78% of Swiss pride is to live in Switzerland, while only 5% consider tourism as a worry factor. These figures illustrate a high level of acceptance and positive perception of tourism, which is important for Lucerne. Nevertheless, the LTAG is open to critical voices that are taken seriously.

The tourism acceptance includes more than just the passive acceptance of tourist activities; It means a committed and positive view of tourism. In Lucerne, the tourism industry is perceived positively by the majority of the population.

measures to improve acceptance

In order to further strengthen acceptance, LTAG has introduced measures for various stakeholders. This includes the introduction of a keeping fee for coaches in Lucerne from April 1. Such steering measures are necessary to make tourism sustainable and to take into account the interests of the population.

LTAG is actively involved in the areas of planning, sales, permits and communication in order to promote the most positive perception of tourism. A change in the board of directors also contributes to the further development of the company. Jessica Ternes has given up her post on the Board of Directors due to the limitation of term. Philipp Hächler, who has been General Manager of the Hotel Holiday Inn Express Luzern-Krien since 2018, was elected to the Board of Directors as the new representative of the hotel industry. His extensive experience in the industry is considered an enrichment.

For further information on the sensitization and acceptance of tourism in Switzerland, interested parties can be the documents from Seco.Admin.ch view.