Record summer in Basel: Tourism is booming despite global challenges!

Record summer in Basel: Tourism is booming despite global challenges!

The Swiss tourism industry is facing a record summer for 2024. According to the current forecasts of BAK-ECONTERSENTONMOM SIMON Flury, which were presented on the occasion of a media conference, the number of overnight stays in Switzerland is on a steady growth course. From May to October from May to October, the industry is expected to be 24.9 million logging nights, which corresponds to an increase of 2.0 percent compared to the previous year. Large-scale events such as the Eurovision Song Contest, the women's European Championship and the Swing and gymnastics festival, which will boost the demand for overnight stays, have a particularly powerful.

In order to meet the increased travel volume, the SBB plans to set the number of extracits to double compared to ordinary times. The communication department emphasized that these measures are decisive to enable the guests to travel smoothly.

US market remains strong despite challenges

The US tourism market also shows resilient. After an impressive increase of 15 percent in the previous year, another plus of 6 percent is expected for the 2025 summer season, despite the challenges due to newly introduced tariffs. According to Southeastern Switzerland , the demand from the USA remains strong, which the industry should be positive. Ex-President Trump's trade policy, however, is considered because the tariffs ensure uncertainties and challenges in the economy.

As in a current Article by Forbes , Jamie Dimon, the CEO of JPMorgan Chase, was pointed out to the negative effects of these tariffs. He warns that the higher tariffs could heat inflation at short notice and to slow down the general economic growth. These measures not only burden the current economic situation, but could also endanger the growth of the US economy in the long term. Companies with international supply chains in particular are affected by these developments, which leads to a decline in competitiveness.

political uncertainty and trade strategies

The political votes in the USA are getting louder, with some Republican senators are demanding more influence on customs policy. This political uncertainty could further endanger trust in the US economy. The warning tones of financial experts like Bill Ackman and Larry Fink make it clear that the time is for specific solutions. The need for a balanced trade strategy that strengthens both the internal market and international relationships is becoming increasingly clear. The combination of entrepreneurial concerns and political challenges could lead to an "economic nuclear winter" that could also destabilize the global economy.