Thun sets the course for sustainable tourism and women's football event!

Thun sets the course for sustainable tourism and women's football event!

Thun, Schweiz - On June 4, 2025, the general meeting of Thun-Thunersee Tourism (TST) took place on the Niesen, in which over 130 members and guests took part. President Michel Weber drew a positive conclusion to the 2024 financial year, in which the logging nights could be increased compared to the previous year. The majority of the guests, namely 61.2 percent, were Swiss. This proves the relevance of the domestic market for the tourist region on Lake Thun. htr.ch reports that ...

The focus of the coming years should be less on unchecked growth, but due to quality assurance and development. Michel Weber emphasized that the existing tourist offers have to be evaluated and optimized constructively critically. Another important project that is on the plan for 2025 is to develop a tourist value creation study.

Financial successes and future projects

The financial year 2024 was completed with a profit of CHF 149,202, while the reserves from TST to CHF 1,152,754 could increase. Investments in development projects from 2026 to 2030 are planned for financial planning. Weber and Soni Avci were confirmed in office for three more years in office, while Barbara Egli was elected as the second vice president.

A special highlight for the Thun region is the orientation of the Women’s Euro 2025. Thun will act as Host City for three group games of the European Women's Football Championship, including games with Iceland, Finland, Spain and Belgium in the Arena Thun. The games will take place on July 2, July 7th and July 10th instead of Thun.ch informs that ... .

sustainability and community projects

Thun has set itself the goal of sustainably promoting women's football and launching organizational projects for girls and women. As part of the Euro 2025, a fanzone will be set up in Thun from July 2 to 10, where visitors can expect both football activities and a gastronomic offer. In addition, a legacy initiative is carried out on the promotion of women's football as well as training and integration programs for girls.

A mobile field is toured by the city and is available to the population free of charge. Around 120 volunteers are also sought for the duration of the tournament. Ticket prices for the games also contain free use of public transport in Switzerland on the match day. The city of Thun is planning a smooth implementation of the football games and an attractive festival for all citizens.